AI-First Marketing Manager: Insight-to-Campaign Lead

Puffy; San Francisco (CA); Remote; USD 120,000 - 143,000; Full time

Benefits offered by this job

Remote First

Learning budget $5k yearly

401(k) with company match

Free Puffy mattress

Job summary

Puffy, a market-leading, nine-figure D2C brand, is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign, covering consumer research, campaign strategy, AI-assisted briefs and scripts, and selected partnerships, reporting to the Director of Marketing.

This role turns consumer needs into campaigns and creative that perform, building the research-to-brief process for our AI video generation, design, and content teams. Remote-first in the United States.

Qualifications

• 5+ years of marketing experience, including at least 2 years with D2C e-commerce brands.
• Ability to develop performance marketing campaign ideas and creative strategies informed by consumer insights.
• Understanding of how digital advertising platforms (Meta, Google) work.

Responsibilities

• Turn research into relevant campaigns with clear messaging and creative ideas.
• Develop briefs and scripts that connect customer needs with product benefits.
• Manage exclusive strategic affiliate partnerships and coordinate activities with marketing leadership.

Skills

Marketing experience

D2C e-commerce

Performance marketing

AI-assisted research

Scriptwriting

Independent work

Tools

Meta Ads

Google Ads

Demand Gen

Job description

Puffy, a market-leading, nine-figure D2C brand, is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign, covering consumer research, campaign strategy, AI-assisted briefs and scripts, and selected partnerships, reporting to the Director of Marketing.

This role turns consumer needs into campaigns and creative that perform, building the research-to-brief process for our AI video generation, design, and content teams. Remote-first in the United States.