Remote AI-Driven GTM & Demand Gen Lead

Phreesia; Springfield (IL); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

100% Remote work

Competitive compensation

Flexible PTO

Parental leave

Job summary

Phreesia is seeking a Go-To-Market Manager to own the execution of targeted, multi-channel campaigns. You will work with SDRs, Sales, and Product to define right-to-win messaging and coordinate email, paid media, AI outreach, and SDR motions.

You’ll drive content creation, personalization, and performance analysis across campaigns, ensuring timely launches and continuous optimization with Marketo, Salesforce, and ABM tools.

Qualifications

• Bachelor's degree and 5+ years in B2B demand generation, campaign management, revenue marketing, or a GTM role.
• Experience with Marketo, Salesforce, ABM platforms such as 6Sense/Demandbase, and AI-powered outreach tools.
• Healthcare SaaS or complex, long‑cycle B2B environment preferred.

Responsibilities

• Own campaign strategy and execution.
• Own end-to-end, time-boxed multi-channel campaigns across defined account segments.
• Launch new products/solutions with GTM narratives and rollout plans.
• Create client- and prospect-facing content that resonates with target personas.
• Build personalization into every touchpoint with AI-driven tools.
• Coordinate with Demand Gen, SDRs, Sales, and Client Success on aligned messaging.
• Partner on campaign infrastructure with Marketing Ops, Marketo, Salesforce, ABM teams.
• Track leading and lagging indicators, analyze results, and feed learnings back into the repo.
• Identify underperforming segments and channels; adjust messaging and targeting.

Skills

Campaign strategy

Multi-channel campaigns

Go-To-Market execution

Content creation

Data-driven decisions

Cross-team collaboration

Marketing automation (Marketo)

CRM (Salesforce)

AI-powered outreach tools

Healthcare SaaS experience

Education

Bachelor's degree

5+ years in B2B demand generation

Tools

Marketo

Salesforce

6Sense

Demandbase

Artisan

Qualified

Job description

Phreesia is seeking a Go-To-Market Manager to own the execution of targeted, multi-channel campaigns. You will work with SDRs, Sales, and Product to define right-to-win messaging and coordinate email, paid media, AI outreach, and SDR motions.

You’ll drive content creation, personalization, and performance analysis across campaigns, ensuring timely launches and continuous optimization with Marketo, Salesforce, and ABM tools.