Regional Technical Sales Leader - Channel Growth

Sentry Equipment Corp.; Beaumont (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Sentry Equipment Corp. seeks a Regional Sales Manager to drive sales growth and build channel partnerships in the Great Lakes/Upper Midwest region.

You will develop territory strategies, manage manufacturers' representatives, and collaborate across teams to deliver customer-focused solutions. Ideal candidates have at least three years of technical sales experience in engineering or manufacturing, proven ability to manage direct and indirect sales, and willingness to travel 40–50% to support

Qualifications

• At least three years of technical sales experience in engineering/manufacturing.
• Experience with direct sales and channel-based sales.
• Experience serving electric utility, industrial boiler, or process-market customers is preferred.
• Proficiency with MS Office, CRM, and ERP systems.

Responsibilities

• Develop and execute an annual sales plan for assigned territories.
• Establish sales goals, monitor progress, and own results.
• Manage direct-sales activity in territories without reps.
• Analyze sales performance, customer needs, pricing, and market potential.
• Train, support, manage, and evaluate manufacturer's representatives.
• Work with channel partners to set goals and accountability.
• Coordinate applications, quotations, service, promotions, and concerns.
• Build relationships based on communication and shared success.
• Partner with internal teams to develop competitive, profitable solutions.
• Work with end users to understand applications and recommend solutions.
• Represent Sentry Equipment at trade shows and sales meetings.
• Conduct market research to identify emerging customer needs and new products.
• Provide leadership and coaching to sales or administrative team members.

Skills

Technical sales

Channel sales

Communication

Negotiation

Relationship-building

Problem-solving

Training & coaching

Organizational skills

Initiative

Travel readiness

Education

Bachelor’s degree in engineering (preferred)

Tools

CRM

ERP systems

MS Office

Job description

Sentry Equipment Corp. seeks a Regional Sales Manager to drive sales growth and build channel partnerships in the Great Lakes/Upper Midwest region.

You will develop territory strategies, manage manufacturers' representatives, and collaborate across teams to deliver customer-focused solutions. Ideal candidates have at least three years of technical sales experience in engineering or manufacturing, proven ability to manage direct and indirect sales, and willingness to travel 40–50% to support