Regional Sales Manager

Sentry Equipment; Town of Oconomowoc (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Sentry Equipment is seeking a Regional Sales Manager to drive sales growth across the Great Lakes/Upper Midwest region. You will develop territory strategies, manage direct and channel sales, and cultivate strong customer relationships to deliver solutions that enable profitable growth.

The role involves collaborating with Inside Sales, Engineering, and Proposal Management to tailor competitive offerings, training manufacturer representatives, and representing the company at trade shows and

Qualifications

• Bachelor’s degree in engineering is preferred.
• At least three years of technical sales experience in an engineering/manufacturing environment.
• Experience with direct sales and manufacturer’s representatives or channel-based sales.
• Experience serving electric utility, industrial boiler, or process-market customers is preferred.
• Familiarity with water chemistry, analytical instrumentation, heat transfer, or gas, liquid, and solids processing.
• Strong communication, negotiation, relationship-building, and problem-solving skills.
• Ability to train, motivate, and hold channel partners accountable.
• Strong organization, initiative, and the ability to manage multiple priorities independently.
• Proficiency with Microsoft Office, CRM, and ERP systems.
• Willingness to travel approximately 40 to 50 percent.

Responsibilities

• Develop and execute an annual sales plan for assigned territories.
• Establish sales goals and product-line quotas, monitor progress, and take ownership of results.
• Manage direct-sales activity in territories without an assigned manufacturer’s representative.
• Analyze sales performance, customer needs, pricing, and market potential to identify opportunities for growth.
• Train, support, manage, and evaluate manufacturer’s representatives throughout the territory.
• Work with channel partners to establish goals and maintain accountability for performance.
• Coordinate support related to applications, quotations, product service, promotions, and customer concerns.
• Build effective relationships based on communication, responsiveness, and shared success.
• Partner with Inside Sales, Proposal Management, Engineering, and other internal teams to develop competitive and profitable solutions.
• Work directly with end users to understand their applications and recommend effective solutions.
• Represent Sentry Equipment at industry trade shows and company-sponsored sales meetings.
• Conduct market research to identify emerging customer needs and potential new-product opportunities.
• Provide leadership, coaching, and supervision to sales or administrative team members as assigned.

Skills

Communication

Negotiation

Relationship building

Problem solving

Train channel partners

Education

Bachelor's degree in engineering

Tools

Microsoft Office

CRM

ERP systems

Job description

Grow the Business. Build Strong Partnerships. Think Like an Owner.

Sentry Equipment is looking for a Regional Sales Manager to drive sales growth, strengthen channel partnerships, and develop lasting customer relationships within the Great Lakes/Upper Midwest region. This role is a great fit for a technically minded sales professional who enjoys creating territory strategy, developing manufacturer’s representatives, and working across teams to solve customer challenges.

As a Regional Sales Manager, you will manage both channel partner and direct-sales activity, identify new market opportunities, and collaborate with internal teams to deliver solutions that position Sentry Equipment for profitable growth.

Drive Territory Growth

• Develop and execute an annual sales plan for assigned territories.
• Establish sales goals and product-line quotas, monitor progress, and take ownership of results.
• Manage direct-sales activity in territories without an assigned manufacturer’s representative.
• Analyze sales performance, customer needs, pricing, and market potential to identify opportunities for growth.

Build Strong Channel Partnerships

• Train, support, manage, and evaluate manufacturer’s representatives throughout the territory.
• Work with channel partners to establish goals and maintain accountability for performance.
• Coordinate support related to applications, quotations, product service, promotions, and customer concerns.
• Build effective relationships based on communication, responsiveness, and shared success.

Collaborate to Serve Customers

• Partner with Inside Sales, Proposal Management, Engineering, and other internal teams to develop competitive and profitable solutions.
• Work directly with end users to understand their applications and recommend effective solutions.
• Represent Sentry Equipment at industry trade shows and company-sponsored sales meetings.
• Conduct market research to identify emerging customer needs and potential new-product opportunities.
• Provide leadership, coaching, and supervision to sales or administrative team members as assigned.

What You Bring

• A bachelor’s degree in engineering is preferred, although relevant experience may be considered.
• At least three years of technical sales experience in an engineering or manufacturing environment.
• Experience with both direct sales and manufacturer’s representative or channel-based sales.
• Experience serving electric utility, industrial boiler, or process-market customers is preferred.
• Familiarity with water chemistry, analytical instrumentation, heat transfer, or gas, liquid, and solids processing.
• Strong communication, negotiation, relationship-building, and problem-solving skills.
• The ability to train, motivate, and hold channel partners accountable.
• Strong organization, initiative, and the ability to manage multiple priorities independently.
• Proficiency with Microsoft Office, CRM, and ERP systems.
• Willingness to travel approximately 40 to 50 percent.

Think Like an Owner

At Sentry Equipment, ownership is more than a business structure. It is how we approach our work. Our employee-owners collaborate across functions, take responsibility for results, and look for better ways to serve our customers and strengthen the company.

The right person will bring initiative, sound judgment, accountability, and an ownership mentality to the role. You will demonstrate Sentry Equipment’s A Player competencies of Aptitude, Alliance, Agility, Accountability, Awareness, and Anticipation while building trusted relationships and creating sustainable growth.

Equal Opportunity Employer, including Veterans and Individuals with Disabilities