Regional Sales Manager Midwest Channel Growth

ADP; Town of Oconomowoc (WI); On-site; USD 70,000 - 120,000; Full time

Job summary

Sentry Equipment, headquartered in Oconomowoc, WI, is seeking a Regional Sales Manager to drive sales growth and strengthen channel partnerships across the Great Lakes/Upper Midwest region. The role focuses on developing territory strategy, managing representatives, and delivering customer solutions.

The candidate will manage direct and channel sales, identify opportunities, and collaborate with internal teams to grow profitable fleets of solutions for end users across industrial markets.

Qualifications

• Requires a bachelor’s degree in engineering or equivalent technical background.
• Minimum three years of technical sales experience in engineering/manufacturing.
• Experience with direct sales and channel-based sales.
• Familiarity with water chemistry, analytical instrumentation, heat transfer, or processing sectors.

Responsibilities

• Drive territory growth by managing direct sales where no manufacturer’s rep exists.
• Train, support, and evaluate manufacturer’s representatives across the territory.
• Develop and maintain channel partner goals and accountability for performance.
• Coordinate applications, quotations, product service, and promotions with partners and customers.
• Collaborate with Inside Sales, Engineering, and Proposal teams to deliver solutions.

Skills

Technical sales

Channel management

Relationship building

Negotiation

Communication

Problem solving

Training & coaching

Multi-priority handling

Education

Bachelor's degree in engineering

Tools

Microsoft Office

CRM

ERP systems

Job description

Sentry Equipment, headquartered in Oconomowoc, WI, is seeking a Regional Sales Manager to drive sales growth and strengthen channel partnerships across the Great Lakes/Upper Midwest region. The role focuses on developing territory strategy, managing representatives, and delivering customer solutions.

The candidate will manage direct and channel sales, identify opportunities, and collaborate with internal teams to grow profitable fleets of solutions for end users across industrial markets.