Regional Sales Manager — Growth Architect & Channel Leader

Sentry Equipment Corp.; Columbus (OH); On-site; USD 85,000 - 130,000; Full time

Job summary

Sentry Equipment Corp. in Columbus, OH, seeks a Regional Sales Manager to drive growth in the Great Lakes/Upper Midwest region. You will develop territory strategy, grow manufacturer's representatives, and work with internal teams to deliver tailored solutions.

You will manage both channel and direct sales, identify new markets, and train partners while supporting end users with application-driven solutions. Travel 40–50% is expected as part of building lasting relationships.

Qualifications

• Bachelor's degree in engineering preferred.
• Minimum three years of technical sales in engineering/manufacturing.
• Experience with direct sales and channel-based sales.
• Experience with electric utility, industrial boiler, or process markets preferred.
• Familiarity with water chemistry, analytical instrumentation, heat transfer, or processing.

Responsibilities

• Develop and execute an annual sales plan for assigned territories.
• Establish sales goals and product quotas, monitor progress.
• Manage direct-sales activity in territories without reps.
• Analyze sales performance, customer needs, pricing, and market potential.
• Collaborate with Inside Sales, Proposal Management, Engineering, and other teams.
• Represent Sentry Equipment at trade shows and sales meetings.
• Conduct market research to identify emerging customer needs.

Skills

Technical sales

Channel management

Customer relationship

Communication

Problem-solving

Education

Bachelor's degree in engineering

Tools

CRM systems

ERP systems

Microsoft Office

Job description

Sentry Equipment Corp. in Columbus, OH, seeks a Regional Sales Manager to drive growth in the Great Lakes/Upper Midwest region. You will develop territory strategy, grow manufacturer's representatives, and work with internal teams to deliver tailored solutions.

You will manage both channel and direct sales, identify new markets, and train partners while supporting end users with application-driven solutions. Travel 40–50% is expected as part of building lasting relationships.