Regional Sales Leader — Industrial Equipment

Cmd-Corporation-; Appleton (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

CMD Corporation in Appleton, WI, is seeking a Regional Sales Manager to drive profitable revenue growth within an assigned territory. You will develop regional sales strategies, manage key customer relationships, and lead sales execution in collaboration with engineering, operations, marketing, and support teams.

The role requires 5–10 years of progressive sales experience in capital equipment or industrial solutions, a Bachelor’s degree, and the ability to travel up to 40% in the United States.

Qualifications

• Bachelor’s degree in business, marketing, engineering, or related field, or equivalent experience.
• 5–10 years of progressive sales experience in capital equipment, manufacturing, or industrial solutions.
• Proven success meeting/exceeding sales targets in regional roles.
• Experience working with distributors, channel partners, or OEM customers is a plus.

Responsibilities

• Develop and execute a regional sales strategy aligned with growth objectives.
• Achieve or exceed annual/quarterly targets, bookings, and margin goals; build relationships with customers, distributors, and partners.
• Identify new business opportunities and expand CMD’s market presence in the territory.
• Manage the full sales cycle: prospecting, needs analysis, proposals, negotiations, and closing.
• Collaborate with engineering, operations, marketing, and customer support teams to deliver high-value solutions.
• Provide accurate forecasts, pipeline updates, and market intelligence to leadership.
• Represent CMD at customer meetings, industry events, trade shows, and conferences.
• Ensure customer satisfaction by post-sale handoff and follow-up.
• Maintain compliance with pricing guidelines and ethical sales practices.

Skills

Strategic selling

Territory management

Customer relationships

Negotiation skills

Financial acumen

Analytical thinking

Clear communication

Cross-functional teamwork

Time management

Integrity

Education

Bachelor’s degree in Business/Marketing/Engineering

Tools

CRM software

Microsoft Office

Video conferencing tools

Job description

CMD Corporation in Appleton, WI, is seeking a Regional Sales Manager to drive profitable revenue growth within an assigned territory. You will develop regional sales strategies, manage key customer relationships, and lead sales execution in collaboration with engineering, operations, marketing, and support teams.

The role requires 5–10 years of progressive sales experience in capital equipment or industrial solutions, a Bachelor’s degree, and the ability to travel up to 40% in the United States.