Regional Product Marketing Director - Growth & Launches

Brady Canada; Milwaukee (WI); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical benefits

401(k) with company match

Paid time off

Job summary

Brady Corporation seeks a Director of Product Marketing to drive market-led growth across North America for a multi-product portfolio. You will lead a high-performing team, turning strategy and forecasts into regional momentum while monitoring standards and competitor moves.

You will execute regional marketing plans, launch commercial products, train channels, and shape the buyer journey to grow revenue, profitability, and market share through data-driven initiatives and customer advocacy.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field (MBA preferred).
• Minimum of 8 years of progressive marketing experience with at least 5 years in B2B product marketing leadership.
• Industrial distribution channel marketing experience preferred.

Responsibilities

• Create and execute the regional product marketing plan with KPIs for revenue, margin, pipeline, and ROI.
• Lead commercial launches and align strategies across sales, operations and marketing.
• Provide channel training and refine the buyer journey to drive revenue and market share.
• Develop customer case studies, references, and advocacy to support regional growth.

Education

Bachelor’s degree in Business/Marketing/Engineering

MBA preferred

Job description

Brady Corporation seeks a Director of Product Marketing to drive market-led growth across North America for a multi-product portfolio. You will lead a high-performing team, turning strategy and forecasts into regional momentum while monitoring standards and competitor moves.

You will execute regional marketing plans, launch commercial products, train channels, and shape the buyer journey to grow revenue, profitability, and market share through data-driven initiatives and customer advocacy.