Global Voice & Productivity Marketing Lead

BRADY WORLDWIDE INC; Charlotte (NC); Sur place; USD 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Competitive pay

401(k) with company match

Paid time off

Parental leave

Scholarship program

Employee resource groups

Wellness programs

Dress-for-your-day

Matching gifts

Résumé du poste

Brady Corporation is seeking a Global LOB Marketing Lead for Voice and Productivity Software in Charlotte, NC. You will own the worldwide marketing strategy, drive product launches, regional alignment, and demand generation campaigns to grow pipeline and revenue.

The role collaborates across Offering Management, regional marketing, sales, and commercialization, delivering annual plans, marketing assets, and measurement of performance. 3–5 years IT marketing experience is preferred.

Qualifications

• 3–5 years of experience in IT marketing.
• College degree is preferred.

Responsabilités

• Develop and own the annual operating plan (AOP) marketing strategy for the Voice and Productivity Software portfolio.
• Define audience segmentation, value propositions, positioning, messaging, campaign priorities, and go-to-market approaches.
• Align global marketing plans with business objectives, product roadmaps, regional priorities, and growth targets.
• Lead creation and delivery of marketing collateral required for product launches.
• Manage NPI Bills of Material (BOMs) according to launch tier requirements.
• Coordinate launch assets, sales materials, campaign content, partner-ready materials, web content, and supporting communications.
• Own strategy and execution of demand generation campaigns for software offerings, business initiatives, and NPIs.
• Guide campaign messaging, targeting, content requirements, and performance measurement.
• Support regional localization and optimization efforts.
• Monitor campaign performance and adjust tactics to improve marketing contribution to pipeline and revenue.
• Act as the primary point of contact between global and regional marketing organizations.

Connaissances

IT marketing

Formation

College degree

Description du poste

Brady Corporation is seeking a Global LOB Marketing Lead for Voice and Productivity Software in Charlotte, NC. You will own the worldwide marketing strategy, drive product launches, regional alignment, and demand generation campaigns to grow pipeline and revenue.

The role collaborates across Offering Management, regional marketing, sales, and commercialization, delivering annual plans, marketing assets, and measurement of performance. 3–5 years IT marketing experience is preferred.