Global LOB Marketing Lead, Voice & Productivity Software

Brady Corporation; Charlotte (NC); On-site; USD 130,000 - 190,000; Full time

Benefits offered by this job

Comprehensive insurance coverage

Generous 401(k) with company match

Paid time off and holidays

Incentive programs for full-time

Education reimbursement opportunities

Scholarship program for Brady depend

Employee Resource Groups

Employee Assistance Program

Dress-for-your-day

Matching Gift program

Job summary

Brady Corporation seeks a Global LOB Marketing Lead to steer worldwide marketing strategy for the Voice and Productivity Software portfolio within Brady Intelligent Productivity Solutions. You will align Offering Management, Regional Marketing, Demand Gen, Sales, Channel Marketing, and Commercialization to drive awareness, demand, launches, and revenue growth.

The role owns annual planning, NPI marketing, digital campaigns, regional alignment, budgeting, sales enablement, and performance

Qualifications

• Annual marketing plan development and execution.
• NPI marketing deliverables across the portfolio.
• Digital demand generation campaigns and ROMI measurement.

Responsibilities

• Develop and own the annual operating plan (AOP) for the portfolio.
• Define audience segmentation, value propositions, messaging and GTM approaches.
• Align global plans with objectives, roadmaps and regional priorities.
• Lead creation of marketing collateral for product launches and campaigns.
• Coordinate launch assets, sales materials, and partner-ready content.
• Drive demand generation campaigns and measure marketing performance across regions.

Skills

Agency management

Vendor management

Executive communication

Cross-functional collaboration

Project management

Budget forecasting

Marketing analytics

Education

College degree preferred

Job description

Brady Corporation seeks a Global LOB Marketing Lead to steer worldwide marketing strategy for the Voice and Productivity Software portfolio within Brady Intelligent Productivity Solutions. You will align Offering Management, Regional Marketing, Demand Gen, Sales, Channel Marketing, and Commercialization to drive awareness, demand, launches, and revenue growth.

The role owns annual planning, NPI marketing, digital campaigns, regional alignment, budgeting, sales enablement, and performance