Regional Product Marketing Director: Growth & Launch Leader

Brady Corporation; Milwaukee (WI); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Incentive programs

Parental leave

Education reimbursement

ERGs

Job summary

Brady Corporation is seeking a Director of Product Marketing to drive market-led growth for North America across a multi-product, multi-industry portfolio. This senior leader will convert complex solutions into compelling value propositions and lead a high-performance team guiding strategy, forecasts, and pricing to locally accelerate momentum.

You will coordinate with Global Product Management, Operations, Sales, and Marketing to execute regional plans, launches, and channel training while

Qualifications

• 8+ years of progressive marketing experience with 5+ years in B2B product marketing leadership.
• Industrial distribution channel marketing experience preferred.
• Experience leading a matrixed global organization without direct authority.
• Ability to translate complex technical information into clear executive messaging.
• Strong communication of technical concepts to diverse stakeholders.
• Willingness to travel 20–40% to engage with sales teams and partners.

Responsibilities

• Create and execute the regional product marketing plan with KPIs for revenue, margin, pipeline, and ROI.
• Monitor local competitors to build counter-strategies.
• Track regional standards and regulations for compliance and market fit.
• Design data-driven initiatives to expand market share and pipeline.
• Optimize pricing for the region.
• Lead commercial product launches across internal and external teams.
• Provide field-based demand forecasts with operations and sales.
• Align global product plans with local revenue priorities.
• Deliver training and tools to sales teams and channel partners.
• Optimize the end-to-end buyer journey to reduce friction.
• Develop customer case studies, references, and testimonials.

Skills

Cross-functional leadership

Strategic thinking

Data-driven decision making

Executive communication

Market analysis

Travel readiness

Education

Bachelor’s degree in Business/Marketing/Engineering

MBA preferred

Job description

Brady Corporation is seeking a Director of Product Marketing to drive market-led growth for North America across a multi-product, multi-industry portfolio. This senior leader will convert complex solutions into compelling value propositions and lead a high-performance team guiding strategy, forecasts, and pricing to locally accelerate momentum.

You will coordinate with Global Product Management, Operations, Sales, and Marketing to execute regional plans, launches, and channel training while