Director, Product Marketing

Brady Corporation; Milwaukee (WI); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Incentive programs

Parental leave

Education reimbursement

ERGs

Job summary

Brady Corporation is seeking a Director of Product Marketing to drive market-led growth for North America across a multi-product, multi-industry portfolio. This senior leader will convert complex solutions into compelling value propositions and lead a high-performance team guiding strategy, forecasts, and pricing to locally accelerate momentum.

You will coordinate with Global Product Management, Operations, Sales, and Marketing to execute regional plans, launches, and channel training while

Qualifications

• 8+ years of progressive marketing experience with 5+ years in B2B product marketing leadership.
• Industrial distribution channel marketing experience preferred.
• Experience leading a matrixed global organization without direct authority.
• Ability to translate complex technical information into clear executive messaging.
• Strong communication of technical concepts to diverse stakeholders.
• Willingness to travel 20–40% to engage with sales teams and partners.

Responsibilities

• Create and execute the regional product marketing plan with KPIs for revenue, margin, pipeline, and ROI.
• Monitor local competitors to build counter-strategies.
• Track regional standards and regulations for compliance and market fit.
• Design data-driven initiatives to expand market share and pipeline.
• Optimize pricing for the region.
• Lead commercial product launches across internal and external teams.
• Provide field-based demand forecasts with operations and sales.
• Align global product plans with local revenue priorities.
• Deliver training and tools to sales teams and channel partners.
• Optimize the end-to-end buyer journey to reduce friction.
• Develop customer case studies, references, and testimonials.

Skills

Cross-functional leadership

Strategic thinking

Data-driven decision making

Executive communication

Market analysis

Travel readiness

Education

Bachelor’s degree in Business/Marketing/Engineering

MBA preferred

Job description

What We Need

Brady Corporation is seeking a Director, Product Marketing. This is a senior role driving

What We Need

Brady Corporation is seeking a Director, Product Marketing. This is a senior role driving market-led growth for North America across a multi-product, multi-industry portfolio. Positioned between Global Product Management, Operations, Sales, and Marketing, this leader converts complex solutions into compelling value propositions.

Leading a high-performing team, you will turn strategy, demand forecasts, and pricing into local momentum while tracking regional standards and competitor moves. Key duties include executing a regional marketing plan, aligning strategic sales, leading commercial launches, providing channel training, refining the buyer journey, and driving revenue, profitability, and market share through data-led initiatives and customer advocacy.

What You'll Be Doing

• Regional Plan & KPIs: Create and execute the regional product marketing plan while managing KPIs for revenue, margin, pipeline, and ROI.
• Competitive Analysis: Monitor local competitors to build counter-strategies.
• Standards Monitoring: Track regional industry standards and regulations for compliance and market fit.
• Market-Led Growth: Design data-driven initiatives to expand market share and pipeline.
• Pricing: Optimize global pricing for the region.
• Launch Execution: Lead commercial product launches across all internal and external teams.
• Demand Forecasting: Provide field-based demand forecasts with operations and sales.
• Sales Alignment: Align global product plans with local revenue team priorities.
• Channel Enablement: Deliver training and tools to sales teams and channel partners.
• Buyer Experience: Optimize the end-to-end buying journey to reduce friction.
• Customer Advocacy: Develop customer case studies, references, and testimonials.

What You Will Need To Be Successful

• Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field (MBA preferred).
• Experience: Minimum of 8 years of progressive marketing experience, with a minimum of 5 years dedicated specifically to B2B product marketing leadership. Industrial distribution channel marketing experience (preferred).
• Industry Focus: Proven experience in complex business-to-business environments.
• Leadership Style: A collaborative leader who can drive alignment and lead cross-functional initiatives across a highly matrixed global footprint without direct authority.
• Technical Aptitude: Exceptional communication skills with a proven ability to synthesize complex, technical information into clear, concise executive messaging.
• Travel: Ability to travel 20% to 40% to engage with regional sales teams, channel partners, and key customer accounts.

About Us

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.

Why Work At Brady

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Our Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady's Matching Gift program