Regional Organic Content Strategist

lennar; Tampa (FL); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health insurance

401(k) with 5% match

Paid parental leave

Education assistance

Vacation and holidays

Job summary

Lennar is seeking a Regional Organic Content Specialist to drive non-paid content across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Business Profiles for 3–4 divisions.

You will plan, create using Canva templates, and publish content aligned with national goals while engaging regional audiences. You will analyze performance, adjust strategies, and support local campaigns to boost regional brand equity.

Qualifications

• Bachelor of Science or Arts degree or equivalent required.
• Minimum 2–4 years of experience required.
• Proven work experience as a Social Media Content Coordinator.

Responsibilities

• Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, aligning with regional goals.
• Develop and oversee content creation workflows using Canva templates, guiding messaging, visuals, approvals, and posting cadence via Sprinklr.
• Monitor, analyze, and engage with audiences to foster community and manage brand reputation across platforms.
• Champion regional visibility by developing tailored organic campaigns supporting division priorities, events, and promotions.
• Drive content strategy through Air Table planning and cross‑team alignment with the Regional Campaign Manager.
• Oversee regional asset libraries to ensure current, brand‑compliant assets are accessible to partners.
• Lead review of organic channels and interpret engagement trends to shape direction and strategy.
• Provide insight-driven recommendations to optimize content mix, timing, and tactics.

Skills

Social media coordination

Education

Bachelor of Science or Arts degree or equivalent

High school diploma or GED

Tools

Canva

Sprinklr

Air Table

Crooze

Job description

Lennar is seeking a Regional Organic Content Specialist to drive non-paid content across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Business Profiles for 3–4 divisions.

You will plan, create using Canva templates, and publish content aligned with national goals while engaging regional audiences. You will analyze performance, adjust strategies, and support local campaigns to boost regional brand equity.