CORP - Regional Specialist, Organic Cont

LHI Lennar Homes LLC; Tampa (FL); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid parental leave

Education assistance

Adoption assistance

Vacation time

Home purchase discounts

Job summary

Lennar is seeking a Regional Organic Content Specialist to drive the brand’s local social media presence across key platforms. You will plan and publish content that aligns with national brand goals while resonating with regional audiences in assigned divisions.

You will analyze performance, optimize content strategy, and collaborate with local and national teams to improve visibility and community engagement.

Qualifications

• Minimum 2-4 years of experience as a Social Media Content Coordinator.
• “Bachelor’s or equivalent education required/High school diploma acceptable.”
• Knowledge of Canva is required; Sprinklr and MS Office skills are a plus.
• Experience with Meta and other social platforms is advantageous.

Responsibilities

• Lead organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube aligned with regional and national goals.
• Develop and oversee content creation workflows, guiding messaging, visuals, approvals, and publishing cadence via Sprinklr.
• Monitor, analyze, and engage with audiences, maintaining brand voice and timely responses.
• Champion regional visibility with tailored campaigns supporting divisions, events, and promotions.
• Coordinate content planning using Air Table and align with Regional Campaign Manager.

Skills

Social media coordination

Organizational skills

Time management

Content strategy

Education

Bachelor of Science or Arts degree or equivalent

High school diploma or GED

Tools

Canva

Sprinklr

Microsoft Office

Job description

Regional Specialist, Organic Content

We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States. Join a Company that Empowers you to Build your Future The Regional Organic Content Specialist is a strategic driver of the brand’s organic digital presence within their 3-4 assigned homebuilding divisions; managing non-paid content across platforms like Meta, LinkedIn, TikTok, YouTube, and Google Business Profiles. This role ensures timely, relevant, and locally resonant content is planned, created using corporate templates, and published to align with national brand goals while engaging regional audiences. By analyzing performance metrics and adapting content strategies, the Sr specialist optimizes visibility, supports community engagement, and enhances regional brand equity. Partnering with both local and national teams, this role ensures organic content efforts contribute meaningfully to broader business objectives.

Your Responsibilities on the Team

• Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
• Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
• Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner.
• Champion regional visibility by developing tailored organic campaigns that support division-level priorities, events, and promotions.
• Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment.
• Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand-compliant, and accessible to key partners across the marketing team.
• Ensure brand consistency by acting as a subject matter expert on Lennar’s visual and messaging standards, applying updates and educating partners as needed.
• Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy.
• Provide insight-driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences.
• Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
• Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.

Requirements

• Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
• Minimum 2-4 years of experience is required.
• Proven work experience as a Social Media Content Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft office applications is required.
• Knowledge of Canva is required.
• Knowledge of Meta and social sites is a plus.
• Knowledge of Sprinkler is a plus.

Life at Lennar

• Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of.
• Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments.
• To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations.
• From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
• Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.
• At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally.

Visit Lennartotalrewards.com to view our suite of benefits.

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Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

We’re Always Looking Ahead Want to work in an innovative environment that empowers you to explore your passions? At Lennar, we promote asking questions and working together to solve complex problems. It’s how we’ve become a leader in the homebuilding industry and why our Associates love working here. If you’re interested in helping people find their future homes and, in doing so, build a better future for themselves, then Lennar is the place for you.

Work Where Everyone’s Included

We’re committed to building and sustaining an inclusive culture where everyone has a seat at the table, and we’re all on a first-name basis. This inclusive culture influences our hiring practices, the communities we serve and how we build better career experiences for all our Associates. It’s why we created our Everyone’s Included Advisory Council, and we’d love for you to be a part of our shared journey.