Regional Organic Content Strategist

LHI Lennar Homes LLC; Tampa (FL); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid parental leave

Education assistance

Adoption assistance

Vacation time

Home purchase discounts

Job summary

Lennar is seeking a Regional Organic Content Specialist to drive the brand’s local social media presence across key platforms. You will plan and publish content that aligns with national brand goals while resonating with regional audiences in assigned divisions.

You will analyze performance, optimize content strategy, and collaborate with local and national teams to improve visibility and community engagement.

Qualifications

• Minimum 2-4 years of experience as a Social Media Content Coordinator.
• “Bachelor’s or equivalent education required/High school diploma acceptable.”
• Knowledge of Canva is required; Sprinklr and MS Office skills are a plus.
• Experience with Meta and other social platforms is advantageous.

Responsibilities

• Lead organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube aligned with regional and national goals.
• Develop and oversee content creation workflows, guiding messaging, visuals, approvals, and publishing cadence via Sprinklr.
• Monitor, analyze, and engage with audiences, maintaining brand voice and timely responses.
• Champion regional visibility with tailored campaigns supporting divisions, events, and promotions.
• Coordinate content planning using Air Table and align with Regional Campaign Manager.

Skills

Social media coordination

Organizational skills

Time management

Content strategy

Education

Bachelor of Science or Arts degree or equivalent

High school diploma or GED

Tools

Canva

Sprinklr

Microsoft Office

Job description

Lennar is seeking a Regional Organic Content Specialist to drive the brand’s local social media presence across key platforms. You will plan and publish content that aligns with national brand goals while resonating with regional audiences in assigned divisions.

You will analyze performance, optimize content strategy, and collaborate with local and national teams to improve visibility and community engagement.