CORP - Regional Specialist, Organic Cont

lennar; Tampa (FL); Vor Ort; USD 55.000 - 85.000; Vollzeit

Benefits dieser Stelle

Health insurance

401(k) with 5% match

Paid parental leave

Education assistance

Vacation and holidays

Zusammenfassung

Lennar is seeking a Regional Organic Content Specialist to drive non-paid content across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Business Profiles for 3–4 divisions.

You will plan, create using Canva templates, and publish content aligned with national goals while engaging regional audiences. You will analyze performance, adjust strategies, and support local campaigns to boost regional brand equity.

Qualifikationen

• Bachelor of Science or Arts degree or equivalent required.
• Minimum 2–4 years of experience required.
• Proven work experience as a Social Media Content Coordinator.

Aufgaben

• Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, aligning with regional goals.
• Develop and oversee content creation workflows using Canva templates, guiding messaging, visuals, approvals, and posting cadence via Sprinklr.
• Monitor, analyze, and engage with audiences to foster community and manage brand reputation across platforms.
• Champion regional visibility by developing tailored organic campaigns supporting division priorities, events, and promotions.
• Drive content strategy through Air Table planning and cross‑team alignment with the Regional Campaign Manager.
• Oversee regional asset libraries to ensure current, brand‑compliant assets are accessible to partners.
• Lead review of organic channels and interpret engagement trends to shape direction and strategy.
• Provide insight-driven recommendations to optimize content mix, timing, and tactics.

Kenntnisse

Social media coordination

Ausbildung

Bachelor of Science or Arts degree or equivalent

High school diploma or GED

Tools

Canva

Sprinklr

Air Table

Crooze

Jobbeschreibung

Regional Specialist, Organic Content

We are Lennar

Join a Company that Empowers you to Build your Future

The Regional Organic Content Specialist is a strategic driver of the brand's organic digital presence within their 3-4 assigned homebuilding divisions; managing non-paid content across platforms like Meta, LinkedIn, TikTok, YouTube, and Google Business Profiles. This role ensures timely, relevant, and locally resonant content is planned, created using corporate templates, and published to align with national brand goals while engaging regional audiences. By analyzing performance metrics and adapting content strategies, the Sr specialist optimizes visibility, supports community engagement, and enhances regional brand equity. Partnering with both local and national teams, this role ensures organic content efforts contribute meaningfully to broader business objectives.

Your Responsibilities on the Team

• Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
• Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
• Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner.
• Champion regional visibility by developing tailored organic campaigns that support division-level priorities, events, and promotions.
• Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment.
• Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand-compliant, and accessible to key partners across the marketing team.
• Ensure brand consistency by acting as a subject matter expert on Lennar's visual and messaging standards, applying updates and educating partners as needed.
• Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy.
• Provide insight-driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences.
• Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
• Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.

Requirements

• Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
• Minimum 2-4 years of experience is required.
• Proven work experience as a Social Media Content Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft office applications is required.
• Knowledge of Canva is required.
• Knowledge of Meta and social sites is a plus.
• Knowledge of Sprinkler is a plus.
• #CB-SALES
• #LI-JC2
• #IND-SALES

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth.

• Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of.
• Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments.
• To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations.
• From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
• Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day.

At Lennar, we believe in investing in our Associates, empowering them to thrive both p