Regional Marketing & Sales Enablement Lead

USI Insurance Services; Irvine (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

USI Insurance Services is seeking a regional marketing professional to lead and manage regional marketing initiatives in Irvine, CA. The role focuses on owning the events calendar, driving prospecting strategies and campaigns, and overseeing digital marketing and marketing automation to boost new business appointments and pipeline.

You will collaborate with Employee Benefits and Property & Casualty Sales Leaders, delivering analytics and reports that inform regional and local leadership and

Qualifications

• Own regional marketing initiatives and improve event-driven pipeline.
• Produce analytics by integrating Marketo and Dynamics data for leadership.
• Develop procedures for marketing investments (events, sponsorships, memberships).

Responsibilities

• Manage the regional events calendar leveraging Marketo.
• Provide analytics integrating Marketo and Dynamics data to regional and local leadership.
• Create and analyze reports and analytics for events and prospecting activities.
• Develop, maintain, and track procedures for marketing investments including events, sponsorships, charitable contributions, and memberships.

Skills

Event planning

Marketing analytics

Campaign management

Digital marketing

Tools

Marketo

Dynamics

Excel

Job description

USI Insurance Services is seeking a regional marketing professional to lead and manage regional marketing initiatives in Irvine, CA. The role focuses on owning the events calendar, driving prospecting strategies and campaigns, and overseeing digital marketing and marketing automation to boost new business appointments and pipeline.

You will collaborate with Employee Benefits and Property & Casualty Sales Leaders, delivering analytics and reports that inform regional and local leadership and