Regional Marketing & Sales Enablement Lead

USI Insurance Services; Stockton (CA); On-site; USD 82,000 - 85,000; Full time

Benefits offered by this job

Travel opportunities

Job summary

USI Insurance Services is seeking a regional marketing specialist to implement and manage marketing initiatives, owning the events calendar, prospecting campaigns, and digital marketing automation. You will improve new business appointments, pipeline growth, and client retention in collaboration with Employee Benefits and Property & Casualty Sales Leaders.

The role requires 3–5 years of marketing support experience at an executive level, a marketing or communications degree, and hands-on

Qualifications

• Bachelor’s degree in marketing or communications preferred.
• 3–5 years of experience in marketing support at executive level.
• Experience with digital marketing automation platforms (Marketo, Pardot, Hubspot, Marketing Cloud).
• Experience with Salesforce/CRM systems; Microsoft Dynamics a plus.
• Strong social media skills (LinkedIn, Twitter).
• Willingness to travel up to 25%.

Responsibilities

• Manage the regional events calendar leveraging Marketo.
• Provide analytics integrating Marketo and Dynamics data to regional and local leadership.
• Create and analyze reports and analytics for various events and prospecting activities.
• Develop, maintain, and track procedures for marketing investments. Includes events, sponsorships, charitable contributions, and memberships. Maintain metrics to track ROI.
• Support “warming activities” for sales consultants to drive new business. Schedule and implement seminars, webinars, and virtual meetings.
• Work with regional marketing and communications leadership to implement sales and marketing processes.
• Oversee tactical sales enablement and marketing projects and tools. Includes communications, presentations, sponsorships, advertising, and branding.
• Assist sales consultants with social media outreach and regional social media strategies.
• Work with marketing team to gain higher visibility and quality market positioning. Support new business, client retention, and revenue growth.
• Manage creative ways to drive webinar and event attendance with effective follow-up.
• Train regional Sales and Marketing Specialists (SMS). Provide backup for SMS in the regions as needed.
• Lead SMS peers in productive communication sessions with leadership and sales associates. Focus on pertinent changes and issues.
• Drive utilization and update prospecting and relationship building opportunities in sales automation system.

Skills

Marketing strategy

Event management

Analytics

Social media

Marketing automation

Education

Bachelor’s degree in marketing or communications

Tools

Marketo

Pardot

HubSpot

Marketing Cloud

Salesforce CRM

Microsoft Dynamics

Job description

USI Insurance Services is seeking a regional marketing specialist to implement and manage marketing initiatives, owning the events calendar, prospecting campaigns, and digital marketing automation. You will improve new business appointments, pipeline growth, and client retention in collaboration with Employee Benefits and Property & Casualty Sales Leaders.

The role requires 3–5 years of marketing support experience at an executive level, a marketing or communications degree, and hands-on