Regional Marketing Lead

Webster & Webster Associates; Boston (MA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Generous time-off policies

Collaborative team culture

Job summary

A leading tech company is seeking a Regional Marketing Lead to guide US marketing initiatives. This role requires 5+ years of B2B field marketing experience in a technical industry, focusing on events, campaigns, and partner collaborations. The successful candidate will influence strategy and execution within a global organization, offering competitive compensation and strong benefits in a collaborative culture.

Qualifications

• 5+ years of B2B field marketing experience in a technical or software-focused industry.
• Ability to work closely with teams to drive measurable outcomes.
• Experience in product or feature launches and technical marketing.

Responsibilities

• Lead the US field marketing plan, including events and campaigns.
• Collaborate with sales teams for pipeline progression.
• Convert feedback into localized content for messaging.
• Manage joint marketing efforts with ecosystem partners.
• Tailor global campaigns for the US market.
• Travel to industry events and partner activities.

Skills

B2B field marketing experience

Collaboration with commercial teams

Technical marketing content

Digital campaign execution

Analytical skills

Self-directed and adaptable

Tools

Marketing automation tools

CRM reporting

Analytics tools

Job description

Long-standing embedded tech leader is seeking a Regional Marketing Lead for the US market to guide US marketing initiatives. This position bridges global marketing direction with local execution, requiring someone who enjoys owning strategy, programs, and outcomes. You will develop and manage the full regional marketing plan (events, campaigns, digital initiatives, and content) while partnering closely with sales leadership to drive measurable pipeline growth. If you’re a marketer who thrives on autonomy and impact, this role provides a broad runway to shape the US market presence.

Key Responsibilities

• Lead the US field marketing plan, including industry events, webinars, customer programs, and targeted vertical initiatives, with a focus on generating qualified opportunities.
• Collaborate closely with sales and commercial teams to support pre-event outreach, onsite activities, and post-event follow-up that drives pipeline progression.
• Convert customer feedback and market signals into relevant stories and localized content to support product messaging and new feature initiatives.
• Manage coordination of joint marketing efforts with ecosystem partners, including co-marketing campaigns, shared programs, and partner-sponsored activities.
• Tailor global campaigns for the US market, building landing pages, managing nurtures, executing digital promotion, and completing detailed analysis of results.
• Travel required for several industry events and partner-focused activities throughout the year.

Core Qualifications

• 5+ years of B2B field marketing experience in a technical, engineering-driven, or software-focused industry.
• Demonstrated ability to work closely with commercial teams to drive measurable outcomes from marketing activities.
• Experience supporting product or feature launches and shaping effective technical marketing content.
• Hands‑on proficiency with digital campaign execution, marketing automation, analytics, and CRM reporting.
• Strong analytical skills, with the ability to track performance, interpret data, and make recommendations.
• Self‑directed, adaptable, and comfortable owning programs from strategic planning through execution.

What Makes This Opportunity Unique

• High-Impact Role: You will influence strategy and execution for a major market within a global organization, supported by strong cross‑functional alignment.
• Competitive Compensation: The role offers a robust base salary and competitive overall package aligned with the strategic expectations of the position.
• Strong Benefits: Comprehensive benefits that include meaningful company contributions to health plans, retirement savings support, and additional programs designed to promote well‑being.
• Work-Life Balance: Generous time‑off policies with multiple avenues for rest, personal needs, and cultural celebrations.
• Collaborative Culture: Join a team that values curiosity, shared knowledge, and a supportive environment where ideas and expertise are welcomed.

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