Regional Marketing Lead, North America

SPI Pharma, Inc.; Wilmington (DE); Hybrid; USD 90,000 - 140,000; Full time

Job summary

SPI Pharma, Inc. seeks a Regional Marketing Lead, North America, to drive marketing strategy and demand within the NA region. The role balances strategic planning with hands-on execution, working across global and regional teams in a hybrid setup based in Wilmington, DE or Grand Haven, MI.

You will lead campaigns, demand generation, and content creation, collaborating with sales and global marketing to optimize ROI and market presence. Travel up to 30% is anticipated.

Qualifications

• Bachelor's degree in Business, Marketing or equivalent.
• 4+ years in a regional/field marketing role in pharma or science-related industries.
• Proven ability to plan and execute marketing programs end-to-end with ownership.
• Strong knowledge of digital marketing, demand generation, and campaign analytics.
• Excellent content development, copywriting, editing and proofreading skills.
• Experience creating high-impact presentations and executive communications.
• Familiarity with social media platforms (Hootsuite or similar).
• Experience with AI-enabled productivity/content tools (e.g., Copilot, Adobe AI).
• Experience in global organizations with distributed teams.
• Travel up to 30% in the region.

Responsibilities

• Develop and implement regional marketing plans aligned with global strategy and objectives.
• Adapt global campaigns to local market needs for relevance and impact.
• Identify regional growth opportunities via market analysis and customer insights.
• Collaborate with global teams to localize content for regional audiences.
• Plan, execute and optimize integrated marketing campaigns (digital, events, content, partnerships).
• Manage full campaign lifecycle from concept to performance analysis.
• Create marketing assets (emails, landing pages, presentations) and ensure consistent brand messaging.
• Plan regional events, trade shows and webinars; represent the company at industry events.

Skills

Strategic marketing

Campaign management

Content creation

Executive communication

Cross-functional collaboration

Project management

Education

Bachelor's degree in Business/Marketing or equivalent

Tools

Hootsuite

Microsoft Copilot

Adobe AI tools

Job description

Role: Regional Marketing Lead, North America

Department: Marketing

Reports To: Head of Global Marketing

Location: Wilmington, Delaware or Grand Haven, Michigan, USA (Hybrid)

NO RELOCATION ASSISTANCE

NO EMPLOYMENT SPONSORSHIP

Role Overview

The Regional Marketing Lead is responsible for developing and executing marketing strategies

within the assigned region to raise brand awareness, create demand, generate leads and increase

revenue. This is a highly involved role, suited to a resourceful and self-motivated marketer who

thrives in an individual contributor capacity. The role operates without direct reports and requires

effective collaboration across global and cross-functional teams.

Key Responsibilities

Strategic Planning & Execution

• Develop and implement regional marketing plans aligned with global strategy and business objectives.
• Adapt global campaigns to local market needs, ensuring relevance and effectiveness.
• Identify regional growth opportunities through market analysis and customer insights.

Collaborate with global teams to localize content for regional audiences.

Campaign Management

• Plan, execute, and optimize integrated marketing campaigns (digital, events, content, partnerships).
• Manage the full campaign lifecycle from concept through execution to performance analysis.
• Create and adapt marketing assets including emails, landing pages, presentations, and
• Ensure consistent messaging and brand positioning across all channels.
• Plan and execute regional events, trade shows, and webinars.
• Represent the company at industry events and networking opportunities.

Demand Generation & Pipeline Growth

• Partner closely with sales teams to support lead generation and pipeline development.
• Design and execute targeted programs to create qualified leads and conversions.
• Monitor and report on campaign performance, ROI, and key marketing metrics.

Stakeholder Collaboration

• Act as the key marketing point of contact for regional sales and business teams.
• Work closely with the Global Head of Marketing to align priorities and performance.
• Coordinate with central marketing functions (brand, digital, product marketing).

Budget Management

• Manage the regional marketing budget effectively, ensuring optimal allocation of resources.
• Track spend and report on ROI across initiatives.

Key Requirements

Experience & Skills

• A minimum of a Bachelor’s degree in Business, Marketing, etc or equivalent education degree outside the USA.
• Minimum 4+ years of experience in a marketing role, within a regional or field marketing capacity in pharma or science-related industries.
• Demonstrated ability to plan and execute marketing programs end-to-end with full ownership.
• Comprehensive knowledge of digital marketing, demand generation, and campaign analytics.
• Strong content development, copywriting, editing, and proofreading skills.
• Experience in creating high-impact presentations and executive communications.
• Familiarity with social media management platforms such as Hootsuite or similar tools.
• Working knowledge of AI-enabled productivity and content creation tools (e.g., Microsoft Copilot, Adobe AI tools, or equivalent).
• Experience working in a global organization with distributed teams.
• Travel in the region up to 30% of the time is anticipated.

Personal Attributes

• Comfortable taking initiative and contributing directly to execution with practical involvement in delivery.
• Highly organized with strong project management skills.
• Proficient at conveying ideas and coordinating with stakeholders across teams.
• Methodical and data-driven in decision-making.
• Ability to balance strategic thinking with tactical execution.