Marketing Lead

Synergy Interactive; United States; On-site; USD 125,000 - 145,000; Full time

Job summary

A leading technology solutions provider is seeking a Marketing Lead for North America to drive regional marketing strategies aligned with global initiatives. This strategic role involves enhancing brand visibility, supporting lead generation, and executing demand generation initiatives across various channels. The ideal candidate has over 10 years of B2B marketing experience in the technology sector, with a strong focus on regional market needs and digital marketing. This full-time position offers competitive compensation and the opportunity to make a significant impact in a fast-paced environment.

Qualifications

• 10+ years of B2B marketing experience in technology or IT services.
• Proven success with regional marketing and demand generation.
• Strong understanding of North American enterprise technology buyers.

Responsibilities

• Localize and execute global marketing plans for North America.
• Lead integrated demand generation across various channels.
• Plan and execute regional events and enhance customer experience.

Skills

B2B Marketing

Digital Marketing

Content Creation

Analytics

Project Management

Education

Bachelor’s degree in Marketing or related field

MBA

Tools

Marketo

Google Analytics

Job description

Marketing Lead, North America is responsible for activating regional marketing programs that align with global strategy while tailoring initiatives to local market needs. This role elevates brand visibility, supports go-to-market initiatives, and drives pipeline and revenue growth. The ideal candidate is a strategic, hands‑on B2B marketer with deep expertise in the technology landscape and modern digital marketing.

Base pay range

$125,000.00/yr - $145,000.00/yr

Key Responsibilities

1. Regional Marketing Strategy

• Localize and execute global marketing plans to meet North America business goals.
• Partner with sales, product, GTM, and geo marketing teams to ensure tight alignment.
• Refine strategies based on market trends, competitive insights, and performance data.

2. Demand Generation & GTM Support

• Lead integrated demand generation across email, digital, social, paid media, and webinars.
• Build and execute ABM programs for priority enterprise accounts.
• Drive lead generation and nurturing to build a qualified pipeline across industries.
• Provide marketing support for sales prospecting, pitches, and RFP responses.
• Develop compelling collateral, messaging frameworks, presentations, demos, and battle cards.
• Partner on joint sales–marketing initiatives including campaigns, research, and account planning.

4. Events & Field Marketing

• Plan and execute regional events including trade shows, conferences, roundtables, and client engagements.
• Manage activations at design studios and innovation centers to enhance customer experience.
• Track post-event engagement, influence, and ROI.

5. Brand Building & Thought Leadership

• Grow brand visibility through targeted content, PR initiatives, AI‑powered campaigns, and strategic partnerships.
• Lead regional thought leadership initiatives—whitepapers, blogs, executive platforms, and speaking opportunities—in collaboration with communications teams.
• Build and maintain relationships with analysts and industry influencers to strengthen market credibility.

6. Content & Communications

• Produce high‑impact content: case studies, solution briefs, videos, customer stories, and presentations tailored to North American buyers.
• Evolve messaging frameworks to resonate with enterprise decision-makers.
• Ensure cohesive brand voice across all channels and communication partners.

7. Analytics & Optimization

• Measure and report performance of marketing programs to stakeholders.
• Track KPIs including lead volume, sales meetings, conversion rates, pipeline influence, and ROI.
• Use analytics to continuously optimize marketing strategy and execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
• 10+ years of B2B marketing experience in technology or IT services.
• Proven success with regional marketing, demand generation, and digital programs.
• Experience with AI‑enabled content creation, thought leadership, and brand communications.
• Strong understanding of the North American enterprise technology buyer landscape.
• Proficiency with Marketo, Google Analytics, marketing automation platforms, and GenAI tools.
• Exceptional writing, storytelling, and communication skills.
• Strong project‑management skills and comfort working in a fast‑paced, matrixed environment.
• Ability to travel 10–20% for events, client meetings, and team collaboration.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

Industries

• IT Services and IT Consulting
• Marketing Services