US Regional Marketing Lead — Growth & Pipeline

Webster & Webster Associates; Boston (MA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Generous time-off policies

Collaborative team culture

Job summary

A leading tech company is seeking a Regional Marketing Lead to guide US marketing initiatives. This role requires 5+ years of B2B field marketing experience in a technical industry, focusing on events, campaigns, and partner collaborations. The successful candidate will influence strategy and execution within a global organization, offering competitive compensation and strong benefits in a collaborative culture.

Qualifications

• 5+ years of B2B field marketing experience in a technical or software-focused industry.
• Ability to work closely with teams to drive measurable outcomes.
• Experience in product or feature launches and technical marketing.

Responsibilities

• Lead the US field marketing plan, including events and campaigns.
• Collaborate with sales teams for pipeline progression.
• Convert feedback into localized content for messaging.
• Manage joint marketing efforts with ecosystem partners.
• Tailor global campaigns for the US market.
• Travel to industry events and partner activities.

Skills

B2B field marketing experience

Collaboration with commercial teams

Technical marketing content

Digital campaign execution

Analytical skills

Self-directed and adaptable

Tools

Marketing automation tools

CRM reporting

Analytics tools

Job description

A leading tech company is seeking a Regional Marketing Lead to guide US marketing initiatives. This role requires 5+ years of B2B field marketing experience in a technical industry, focusing on events, campaigns, and partner collaborations. The successful candidate will influence strategy and execution within a global organization, offering competitive compensation and strong benefits in a collaborative culture.