Regional Marketing Lead, NA

SPI Pharma, Inc.; Grand Haven (MI); On-site; USD 120,000 - 170,000; Full time

Job summary

SPI Pharma, Inc. seeks a Regional Marketing Lead for North America. The role focuses on developing regional marketing strategies, adapting global campaigns for local needs, and driving demand generation in the Wilmington, DE or Grand Haven, MI area.

The position is an individual contributor role requiring strong collaboration with global teams, execution excellence, and travel up to 30% to support events and field activities.

Qualifications

• Bachelor's degree or equivalent in business, marketing or related field.
• 4+ years in regional/field marketing within pharmaceutical or science industries.
• Experience planning and executing programs end‑to‑end with ownership.
• Strong digital marketing, demand generation and campaign analytics knowledge.
• Proven content development, copywriting, editing and executive communication skills.
• Experience creating high‑impact presentations and executive communications.
• Familiarity with social media tools (Hootsuite or similar).
• Experience using Canva or similar design tools preferred.
• Working knowledge of AI‑enabled productivity/content tools (Copilot/Adobe AI).
• Experience working in global organizations with distributed teams.
• Travel up to 30% within the region.

Responsibilities

• Develop and execute regional marketing plans aligned with global strategy.
• Adapt global campaigns to local market needs with localized content.
• Plan and manage integrated campaigns (digital, events, content, partnerships).
• Lead asset creation including emails, landing pages, presentations, and social content.
• Coordinate regional events, trade shows, and webinars; represent at industry events.
• Partner with sales to drive demand generation and pipeline growth.
• Track ROI and marketing metrics; report on performance.
• Collaborate with global marketing teams and regional sales.

Skills

End-to-end marketing

Digital marketing

Demand generation

Campaign analytics

Content development

Copywriting

Executive communications

Social media management

AI-enabled tools

Global collaboration

Travel up to 30%

Education

Bachelor's degree in Business/Marketing or related field

Tools

Hootsuite

Canva

Microsoft Copilot

Adobe AI tools

Job description

Role: Regional Marketing Lead, NA
Department: Marketing
Reports To: Head of Global Marketing
Location: Wilmington, DE or Grand Haven, MI
Date: September 2026

Role Overview

The Regional Marketing Lead is responsible for developing and executing marketing strategies within the assigned region to increase brand awareness, generate demand, drive lead generation, and support revenue growth. This is a hands‑on role designed for a resourceful and self‑motivated marketer who thrives as an individual contributor. The position has no direct reports and requires strong collaboration with global and cross‑functional teams.

Key Responsibilities

Strategic Planning & Execution

• Develop and implement regional marketing plans aligned with global strategy and business objectives.
• Adapt global campaigns to local market needs, ensuring relevance and effectiveness. Collaborate with global teams to localize content for regional audiences.
• Identify regional growth opportunities through market analysis and customer insights.

Campaign Management

• Plan, execute, and optimize integrated marketing campaigns (digital, events, content, partnerships).
• Manage the full campaign lifecycle from concept through execution to performance analysis.
• Create and adapt marketing assets including emails, landing pages, presentations, and social media content.
• Ensure consistent messaging and brand positioning across all channels.
• Plan and execute regional events, trade shows, and webinars.
• Represent the company at industry events and networking opportunities.

Demand Generation & Pipeline Growth

• Partner closely with sales teams to support lead generation and pipeline development.
• Design and execute targeted programs to create qualified leads and conversions.
• Monitor and report on campaign performance, ROI, and key marketing metrics.

Stakeholder Collaboration

• Act as the key marketing point of contact for regional sales and business teams.
• Work closely with the Global Head of Marketing to align priorities and performance.
• Coordinate with central marketing functions (brand, digital, product marketing).

Budget Management

• Manage the regional marketing budget effectively, ensuring optimal allocation of resources.
• Track spend and report on ROI across initiatives.

Key Requirements

Experience & Skills

• A minimum of a Bachelor's degree in Business, Marketing, or a related field, or an equivalent degree obtained outside the United States.
• Minimum 4+ years of experience in a marketing role within a regional or field marketing capacity in pharmaceutical or science-related industries.
• Demonstrated ability to plan and execute marketing programs end‑to‑end with full ownership.
• Comprehensive knowledge of digital marketing, demand generation, and campaign analytics.
• Strong content development, copywriting, editing, and proofreading skills.
• Experience creating high‑impact presentations and executive communications.
• Familiarity with social media management platforms such as Hootsuite or similar tools.
• Experience using Canva or similar design tools is preferred.
• Working knowledge of AI‑enabled productivity and content creation tools, such as Microsoft Copilot, Adobe AI tools, or equivalent platforms.
• Experience working in a global organization with distributed teams.
• Ability to travel within the region up to 30% of the time.

Personal Attributes

• Comfortable taking initiative and contributing directly to execution with practical involvement in delivery.
• Highly organized with strong project management skills.
• Proficient at conveying ideas and coordinating with stakeholders across teams.
• Methodical and data‑driven in decision‑making.
• Ability to balance strategic thinking with tactical execution.