Field Marketing Manager

Webster & Webster Associates; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive health benefits

Generous time-off policies

Collaborative culture

Job summary

A global embedded technology leader is seeking a Field Marketing Manager to drive US demand-generation efforts. You'll lead field programs, industry events, and digital campaigns. The role requires strong collaboration with sales teams and a hands-on approach to turn customer insights into impactful marketing activities. This position offers competitive compensation, comprehensive benefits, and a collaborative culture. Ideal candidates will have 5+ years in B2B marketing within a technical field.

Qualifications

• 5+ years of experience in B2B field marketing, preferably in technical or engineering sectors.
• Ability to drive measurable outcomes from marketing efforts.
• Hands-on proficiency with digital campaign metrics.
• Hands‑on proficiency with digital campaign execution, marketing automation, analytics, and CRM reporting.
• Strong analytical skills, with the ability to track performance, interpret data, and make recommendations.
• Self‑directed, adaptable, and comfortable owning programs from strategic planning through execution.

Responsibilities

• Lead the US field marketing plan for events and customer programs.
• Collaborate with sales for pre, during, and post-event activities.
• Convert customer insights into marketing content.
• Manage coordination of joint marketing efforts with ecosystem partners, including co‑marketing campaigns, shared programs, and partner‑sponsored activities.
• Tailor global campaigns for the US market, building landing pages, managing nurtures, executing digital promotion, and completing detailed analysis of results.
• Travel required for several industry events and partner‑focused activities throughout the year.

Skills

B2B field marketing experience

Collaboration with sales teams

Digital campaign execution

Analytical skills

Marketing automation

Data-driven decision making

Strategic planning & ownership

Tools

Marketing automation tools

CRM systems

Job description

Global embedded technology leader is seeking a Field Marketing Manager to take charge of US demand-generation efforts. You will design and deliver field programs, industry events, content initiatives, and digital campaigns tailored to key technical audiences. This is a hands‑on role that requires strong collaboration with commercial teams and the ability to turn real‑world customer insights into compelling messages and targeted activities. It’s an excellent fit for someone who enjoys fast‑paced environments and taking full ownership of the marketing engine for a major region.

Key Responsibilities

• Lead the US field marketing plan, including industry events, webinars, customer programs, and targeted vertical initiatives, with a focus on generating qualified opportunities.
• Collaborate closely with sales and commercial teams to support pre‑event outreach, onsite activities, and post‑event follow‑up that drives pipeline progression.
• Convert customer feedback and market signals into relevant stories and localized content to support product messaging and new feature initiatives.
• Manage coordination of joint marketing efforts with ecosystem partners, including co‑marketing campaigns, shared programs, and partner‑sponsored activities.
• Tailor global campaigns for the US market, building landing pages, managing nurtures, executing digital promotion, and completing detailed analysis of results.
• Travel required for several industry events and partner‑focused activities throughout the year.

Core Qualifications

• 5+ years of B2B field marketing experience in a technical, engineering‑driven, or software‑focused industry.
• Demonstrated ability to work closely with commercial teams to drive measurable outcomes from marketing activities.
• Experience supporting product or feature launches and shaping effective technical marketing content.
• Hands‑on proficiency with digital campaign execution, marketing automation, analytics, and CRM reporting.
• Strong analytical skills, with the ability to track performance, interpret data, and make recommendations.
• Self‑directed, adaptable, and comfortable owning programs from strategic planning through execution.

What Makes This Opportunity Unique

• High‑Impact Role: You will influence strategy and execution for a major market within a global organization, supported by strong cross‑functional alignment.
• Competitive Compensation: The role offers a robust base salary and competitive overall package aligned with the strategic expectations of the position.
• Strong Benefits: Comprehensive benefits that include meaningful company contributions to health plans, retirement savings support, and additional programs designed to promote well‑being.
• Work‑Life Balance: Generous time‑off policies with multiple avenues for rest, personal needs, and cultural celebrations.
• Collaborative Culture: Join a team that values curiosity, shared knowledge, and a supportive environment where ideas and expertise are welcomed.