Regional Marketing Field Lead - Events & Execution

Lennar; Northern (KY); Hybrid; USD 42,000 - 65,000; Full time

Job summary

Lennar USA is seeking a Regional Marketing Field Coordinator to serve as the on-the-ground marketing partner at the divisional level. You will support local community execution, New Home Consultants, and regional marketing initiatives, ensuring brand-aligned marketing at the community level.

Responsibilities include coordinating signage, photography, event logistics, and liaison work between sales, operations, and the regional marketing team.

Qualifications

• Bachelor of Science or Arts degree or equivalent preferred.
• 0 - 2 Years of experience required.
• Proven work experience as a Marketing Coordinator.
• Knowledge of Microsoft Office applications is required.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
• Travel: Weekly community-level travel within assigned division / market.

Responsibilities

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers, and collateral to support sales activity in partnership with regional teams.
• Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
• Oversee exterior/interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors for installs, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems.
• Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary.
• Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.

Skills

Marketing coordination

Communication

Organizational skills

Time management

Education

Bachelor of Science or Arts degree or equivalent

High school diploma or GED

Tools

MLS

Canva

Airtable

Job description

Lennar USA is seeking a Regional Marketing Field Coordinator to serve as the on-the-ground marketing partner at the divisional level. You will support local community execution, New Home Consultants, and regional marketing initiatives, ensuring brand-aligned marketing at the community level.

Responsibilities include coordinating signage, photography, event logistics, and liaison work between sales, operations, and the regional marketing team.