Regional Marketing Director: Growth & Strategy

Corewell Health; Southfield (MI); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

On-demand pay program Payactiv

Discounts directory

Identity theft protection

Traditional and Roth retirement plans

Benefits package

Job summary

Corewell Health in Southfield, MI, seeks a Director of Marketing to lead regional strategies, partnering with regional leadership to align cross-functional teams across marketing, communications, physician relations, digital, and consumer experience to drive growth and measurable outcomes.

The role requires building high-performing teams, hiring, coaching, budgeting for service lines, and delivering data-driven market insights that translate into integrated roadmaps and campaigns.

Qualifications

• Required Bachelor's Degree Major in marketing, communications, journalism, advertising, business, or another closely related field.
• Preferred Master's Degree MBA or other advanced degree related to marketing or communications.
• 12 years of relevant experience in managing marketing programs and cross-functional teams in a large, matrixed organization.
• 5 years of managerial experience with demonstrated ability to lead teams and manage budgets.

Responsibilities

• Serves as the primary marketing advisor to regional leadership teams, leading market assessments, identifying growth opportunities, and aligning cross-functional teams around integrated strategies and roadmaps that drive business results.
• Builds and manages relationships with leaders across the organization and colleagues across the department, promoting collaboration and shared objectives.
• Leverages a data-driven analytical approach to assess market trends and initiatives to create comprehensive marketing plans with KPIs.
• Leads and coaches a regional marketing team in developing campaigns with defined KPIs to measure and refine performance.
• Helps team members set and manage budgets for service line initiatives and removes barriers to meet deadlines.

Skills

Strategic marketing

Leadership

Data-driven analysis

Team coaching

Budget management

Education

Bachelor's degree in marketing or related field

MBA or related advanced degree

Job description

Corewell Health in Southfield, MI, seeks a Director of Marketing to lead regional strategies, partnering with regional leadership to align cross-functional teams across marketing, communications, physician relations, digital, and consumer experience to drive growth and measurable outcomes.

The role requires building high-performing teams, hiring, coaching, budgeting for service lines, and delivering data-driven market insights that translate into integrated roadmaps and campaigns.