Director of Marketing - Lead Multi-Brand Growth & Strategy

Forward Energy; Standish (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

Forward Corporation in Standish, MI seeks a strategic Director of Marketing to lead branding, customer engagement, advertising, and digital initiatives across a diverse portfolio including convenience retail, restaurants, hospitality, energy, manufacturing and specialty products.

The role requires a proven ability to build high-performing teams, partner with executive leadership, manage budgets, measure marketing impact, and drive growth across multiple brands.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7–10 years of marketing leadership experience.
• Experience leading multi-brand retail or consumer-facing operations.

Responsibilities

• Develop and execute marketing strategies to support growth and engagement.
• Lead brand management across multiple Forward Corporation brands.
• Direct integrated marketing campaigns and cross-functional initiatives.
• Oversee digital marketing, PR, and media partnerships.
• Manage budgets, vendors, and agency relationships.
• Mentor and develop a high-performing marketing team.
• Collaborate with executive leadership to align with business goals.

Skills

Brand management

Digital marketing

Advertising

Public relations

Leadership

Budget management

Vendor management

Analytics

Education

Bachelor's degree in Marketing

MBA preferred

Job description

Forward Corporation in Standish, MI seeks a strategic Director of Marketing to lead branding, customer engagement, advertising, and digital initiatives across a diverse portfolio including convenience retail, restaurants, hospitality, energy, manufacturing and specialty products.

The role requires a proven ability to build high-performing teams, partner with executive leadership, manage budgets, measure marketing impact, and drive growth across multiple brands.