Senior Digital Marketing Lead: Strategy, Tech & Growth

Spectrum Health; Grand Rapids (MI); In loco; USD 60.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Comprehensive benefits

On-demand pay (Payactiv)

Discounts directory

Identity theft protection

Retirement plans

Descrizione del lavoro

Corewell Health is seeking an expert digital marketing specialist to build, deliver, and support digital initiatives across channels. You’ll handle email marketing/automation, content management, campaign development, and integration, collaborating with marketing, customer experience, digital experience and information services to translate the vision into the right message for the right audience.

You’ll be a blend of strategist, creative director, technology leader, and mentor, guiding teams

Competenze

• Bachelor's degree required with emphasis in digital marketing or marketing technology.
• 5 years of relevant experience related experience / in job with transferrable skills.

Mansioni

• Lead and communicate effectively across functional and agency team members to align plans, solve problems, and deliver results.
• Identify and research future marketing and technology needs.
• Help prioritize needs against business strategy.
• Serve as subject matter expert for digital marketing best practices.
• Partner with information technology team and/or vendors to evaluate and advise on the selection, implementation, updating and management of new software.
• Influence creation and maintenance of operational processes that support delivery of digital marketing solutions.
• Mentor team members in team processes.
• Evaluate and advise on the requirements, selection, and updating of new technology for marketing.
• Problem-solve and use data and feedback to analyze, interpret, conclude and recommend viable solutions base on marketing/communications objectives.

Formazione

Bachelor's Degree in Marketing (with emphasis in digital marketing or marketing technology), Digital Marketing, Informatics or equivalent

Descrizione del lavoro

Corewell Health is seeking an expert digital marketing specialist to build, deliver, and support digital initiatives across channels. You’ll handle email marketing/automation, content management, campaign development, and integration, collaborating with marketing, customer experience, digital experience and information services to translate the vision into the right message for the right audience.

You’ll be a blend of strategist, creative director, technology leader, and mentor, guiding teams