Regional Key Accounts Growth Lead – Beverages

wildwonder; California; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare Benefits (medical, dental,视

Bonus eligibility

Career growth opportunities

Job summary

wildwonder is seeking a dynamic, driven sales professional to lead relationships with retail and foodservice partners across California and Hawaii. You will manage a growing team, drive distribution, and leverage data to craft compelling sell-in stories and promotional plans.

You will own key accounts, coordinate with brokers and distributors, and help shape pricing and trade marketing strategies to accelerate velocity while meeting KPI targets in a fast-paced startup environment.

Qualifications

• 5+ years of experience in fast moving CPG sales.
• Proven territory management, communication, presentation and analytical skills.
• Direct experience selling to regional Retail and Foodservice key accounts.
• Experience managing and working with UNFI/KeHe/US Foods at the regional level.

Responsibilities

• Own relationships with key retail and foodservice distributor partners in California and Hawaii.
• Build and maintain value added customer relationships and achieve key KPIs and goals.
• Manage direct reports on the wildwonder retail team (currently two Area Sales Managers).
• Manage regional retail and foodservice customers, including category reviews, promo planning, broker management, etc.
• Gain distribution with new accounts and expand existing accounts.
• Regularly interact and plan with assigned distributors and customers virtually and in person to ensure distribution, ordering, programming, execution, brand familiarity, staff trainings, and proper visibility.
• Develop and manage relationships with brokers, distributors (UNFI, KeHe, DSD), demo manager/brand ambassadors and merchandising agencies through meetings, scorecards, dashboards and clear, consistent communication.
• Create and deliver effective fact-based sales presentations to key retailers, distributors and brokers by leveraging data into insights to drive distribution, promotional effectiveness and overall profitable sales growth.
• Plan & execute pricing, promo and retail marketing strategies for key accounts to drive volume & velocity goals within trade spend guidelines.
• Attend trade shows, retailer and distributor shows as needed.

Skills

Territory management

Sales analytics

Presentation skills

Communication

Retail & Foodservice sales

Data analysis

Team management

Cross-functional collaboration

Tools

SPINS

NIQ

UNFI

KeHe

Confido TPM

Google Sheets

Microsoft Excel

Job description

wildwonder is seeking a dynamic, driven sales professional to lead relationships with retail and foodservice partners across California and Hawaii. You will manage a growing team, drive distribution, and leverage data to craft compelling sell-in stories and promotional plans.

You will own key accounts, coordinate with brokers and distributors, and help shape pricing and trade marketing strategies to accelerate velocity while meeting KPI targets in a fast-paced startup environment.