Regional Key Account Manager

wildwonder; California; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare Benefits (medical, dental,视

Bonus eligibility

Career growth opportunities

Job summary

wildwonder is seeking a dynamic, driven sales professional to lead relationships with retail and foodservice partners across California and Hawaii. You will manage a growing team, drive distribution, and leverage data to craft compelling sell-in stories and promotional plans.

You will own key accounts, coordinate with brokers and distributors, and help shape pricing and trade marketing strategies to accelerate velocity while meeting KPI targets in a fast-paced startup environment.

Qualifications

• 5+ years of experience in fast moving CPG sales.
• Proven territory management, communication, presentation and analytical skills.
• Direct experience selling to regional Retail and Foodservice key accounts.
• Experience managing and working with UNFI/KeHe/US Foods at the regional level.

Responsibilities

• Own relationships with key retail and foodservice distributor partners in California and Hawaii.
• Build and maintain value added customer relationships and achieve key KPIs and goals.
• Manage direct reports on the wildwonder retail team (currently two Area Sales Managers).
• Manage regional retail and foodservice customers, including category reviews, promo planning, broker management, etc.
• Gain distribution with new accounts and expand existing accounts.
• Regularly interact and plan with assigned distributors and customers virtually and in person to ensure distribution, ordering, programming, execution, brand familiarity, staff trainings, and proper visibility.
• Develop and manage relationships with brokers, distributors (UNFI, KeHe, DSD), demo manager/brand ambassadors and merchandising agencies through meetings, scorecards, dashboards and clear, consistent communication.
• Create and deliver effective fact-based sales presentations to key retailers, distributors and brokers by leveraging data into insights to drive distribution, promotional effectiveness and overall profitable sales growth.
• Plan & execute pricing, promo and retail marketing strategies for key accounts to drive volume & velocity goals within trade spend guidelines.
• Attend trade shows, retailer and distributor shows as needed.

Skills

Territory management

Sales analytics

Presentation skills

Communication

Retail & Foodservice sales

Data analysis

Team management

Cross-functional collaboration

Tools

SPINS

NIQ

UNFI

KeHe

Confido TPM

Google Sheets

Microsoft Excel

Job description

wildwonder has been named one of the fastest growing private companies in America by Inc Magazine, three years in a row. We make heritage-inspired sparkling drinks with gut health benefits. Food is our love language and we don’t believe in sacrificing taste for health. Our delicious, heritage-inspired sparkling drinks are distributed nationally and carried by flagship retailers such as Whole Foods, Sprouts, Target, Albertsons Safeway, Kroger, as well as the most health conscious companies including Google, Meta, and Doordash. wildwonder has been featured by Shark Tank, The Today Show, INC, Oprah, Well+Good, Forbes, etc.

We are seeking a dynamic, driven, and personable go-getter who’s ready to join a rocket ship and do whatever it takes to grow a beverage brand. This is a key sales position for the company and reports directly to our Head of Sales.

• Own relationships with key retail and foodservice distributor partners in California and Hawaii (e.g. Hi-Touch, Dairy Delivery, US Foods, etc.)
• Build and maintain value added customer relationships and achieve key KPIs and goals
• Manage direct reports on the wildwonder retail team (currently two Area Sales Managers)
• Manage regional retail and foodservice customers, including category reviews, promo planning, broker management, etc. (e.g. Bristol Farms, Lassen’s, Jimbo’s, Gelson’s, Erewhon, Nugget, Mollie Stones, other regional natural/specialty/grocery chains)
• Gain distribution with new accounts and expand existing accounts.
• Regularly interact and plan with assigned distributors and customers virtually and in person to ensure distribution, ordering, programming, execution, brand familiarity, staff trainings, and proper visibility
• Develop and manage relationships with brokers, distributors (UNFI, KeHe, DSD), demo manager/brand ambassadors and merchandising agencies through meetings, scorecards, dashboards and clear, consistent communication
• Create and deliver effective fact-based sales presentations to key retailers, distributors and brokers by leveraging data into insights to drive distribution, promotional effectiveness and overall profitable sales growth
• Plan & execute pricing, promo and retail marketing strategies for key accounts to drive volume & velocity goals within trade spend guidelines
• Attend trade shows, retailer and distributor shows as needed

Data Analysis & Forecasting

• Review and analyze syndicated data, distributor shipments and retailer POS data to track and improve brand velocity and assortment, plan and evaluate promotions, etc.
• Use data-driven insights to inform decisions, improve performance and monitor/analyze competitive market conditions
• Develop and deliver against key retailer and distributor strategic plans: accurate sales forecasts, effective promotional plans, post promotion ROI analysis, efficient trade spend
• Maintain authorization grids, promo contracts and trade plans in various company platforms
• Oversee retail focused CRM platform, leverage reporting and routing optimization for retail team

Cross Functional Collaboration

• Partner with Marketing to co-create effective 360 distributor and retailer support plans that drive short and long term velocity growth
• Contribute to company sales projections for assigned customers to inform production, optimize inventory, address voids and avoid out of stocks

Qualifications

• 5+ years of experience in fast moving CPG sales and a passion for wildwonder
• Proven territory management, communication, presentation and analytical skills
• Direct experience selling to regional Retail and Foodservice key accounts.
• Experience managing and working with UNFI/Kehe/US Foods at the regional level
• Strong analytical and fact-based selling skills - experienced and confident using syndicated data (SPINS, NIQ), retailer POS and distributor data and platforms to identify insights and build a compelling custom sell-in or review story
• Proficient with using TPM’s (i.e. Confido) for planning and deductions management
• Highly motivated, resourceful, curious with a proactive, persistent mentality - willing to do what it takes to achieve success
• Ability to collaborate, inspire and motivate external and internal partners to win for wildwonder
• Prior startup and non-alcoholic beverage experience preferred; experienced in navigating uncertainty and working with cross-functional teams in a high-growth environment
• Proficient in Google Suites (Google Sheets, Google Docs, Gmail), Slack, Excel, Microsoft Word, UNFI Insights, KeHe Connect, retailer POS portals, experience utilizing SPINS data preferred

Compensation

• Competitive Salary + Bonus
• Healthcare Benefits (medical, dental, vision)