Regional Field Marketing Partner for Franchise Growth

IRB USA Inspire Resources; Arizona; Hybrid; USD 70.000 - 100.000; Vollzeit

Zusammenfassung

Inspire Resources seeks a regional marketing expert to partner with franchise networks and lead local market strategy in Emerging Markets. You will act as the regional spokesperson for national marketing plans and tailor programs to local conditions, collaborating with Operations, Training, Development, Growth Consultants and Analytics.

You will spend significant time in the field, build strong franchisee relationships, and drive Local Store Marketing initiatives, PR support, and store-level

Qualifikationen

• Minimum: High School Diploma or GED; preferred: Bachelor's degree in Business, Marketing, Operations, Hospitality or related field.
• At least 3 years in marketing or promotional agencies, brand management, or Dunkin' operations.
• Experience in local store marketing and working in a franchisee model.
• Ability to communicate at all levels and manage multiple projects.

Aufgaben

• Build strong relationships with franchisees, serve as their local marketing coach.
• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin' business, local market conditions, franchisee perspective.
• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support).
• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory.
• Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.
• Support key market moments including marketing program execution, PR support, local store-level support, and more as needed.
• Attend franchisee meetings & support the preparation of materials and presentations.
• Champion Local Store Marketing tools including Pricing Portal and LSM.
• Drive LSM strategy with Franchisees - ensure every network has a full year plan.
• Provide on-going feedback to LSM Team regarding opportunities and new programming.
• Support FMM/FMD with identification of regional media opportunities that complement National plan.
• Collaborate with local PR agencies to earn coverage of events & partnership activation.
• Be knowledgeable of National Marketing strategies & programs.
• Serve as regional/local spokesperson for National plans

Kenntnisse

Local store marketing

Franchisee relationships

Communication skills

Analytical skills

Project management

Organizational skills

Ausbildung

High School Diploma or GED

Bachelor's degree in Business/Marketing/Operations/Hospitality or related field

Jobbeschreibung

Inspire Resources seeks a regional marketing expert to partner with franchise networks and lead local market strategy in Emerging Markets. You will act as the regional spokesperson for national marketing plans and tailor programs to local conditions, collaborating with Operations, Training, Development, Growth Consultants and Analytics.

You will spend significant time in the field, build strong franchisee relationships, and drive Local Store Marketing initiatives, PR support, and store-level