Regional Field Marketing Partner — Emerging Markets

IRB USA Inspire Resources; United States; A distancia; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

IRB USA Inspire Resources is seeking a regional marketing expert to partner with franchisees across Emerging markets, focusing on local consumer dynamics, competitive landscape, and macro factors alongside Dunkin' business strengths.

The role is field-based, travel up to 60%, collaborates with Operations, Training, Growth, Analytics, and supports marketing program execution, PR, and local store initiatives to drive growth.

Formación

• 3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations. Field-based, multi-unit distribution system, and/or QSR experience is desirable.
• Experience working with franchisee models and ability to communicate effectively at all levels.

Responsabilidades

• Build strong relationships with franchisees, serve as their local marketing 'coach'.
• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin' business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective.
• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support).
• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory; spend time in the field.
• Serve as boots on the ground support for key market moments including marketing program execution, PR support, local store level support.
• Attend franchisee meetings and support the preparation of meeting materials and presentations.
• Champion Local Store Marketing tools including Pricing Portal and LSM; encourage adoption among Emerging Market franchisees.
• Drive LSM strategy with Franchisees and provide feedback to LSM Team on opportunities and new programming.
• Support FMM/FMD with identification of regional media opportunities and collaboration with local PR agencies.
• Be knowledgeable of National Marketing strategies and programs; serve as regional/local spokesperson for National plans.

Conocimientos

Local store marketing

Franchisee relationship building

Cross-functional collaboration

Marketing analytics

Presentation skills

Multi-project management

Educación

High School Diploma or GED

Bachelor degree in Business/Marketing/Operations/Hospitality

Descripción del empleo

IRB USA Inspire Resources is seeking a regional marketing expert to partner with franchisees across Emerging markets, focusing on local consumer dynamics, competitive landscape, and macro factors alongside Dunkin' business strengths.

The role is field-based, travel up to 60%, collaborates with Operations, Training, Growth, Analytics, and supports marketing program execution, PR, and local store initiatives to drive growth.