Regional Cannabis Activation & Field Marketing Lead

Green Thumb Industries; Baltimore (MD); On-site; USD 60,000 - 75,000; Full time

Job summary

Green Thumb Industries is seeking a Regional Activation Manager to deliver tactical regional and national marketing programs for CPG and retail accounts. You will ensure in-store execution, collaborate with local store teams, and support sales with trainings and events.

The role emphasizes relationship-building, cross-functional collaboration, and providing marketing materials and recaps for growth opportunities. Flexibility for non-traditional hours and travel up to 30% is required.

Qualifications

• 2+ years in Sales, brand marketing or field marketing at a retail organization or consumer products company.
• Bachelor's degree preferred.
• Background in sales, brand marketing, field marketing, retail activation and project management preferred.

Responsibilities

• Coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both CPG and retail accounts.
• Ensure store-level execution of promotions, launches, displays, signage and education.
• Manage regional budget and ensure timely expense recording.
• Build strong relationships with local store leadership and cross-functional teams.
• Support sales with account trainings and trade events with the Manager, Regional Marketing.

Skills

Sales

Brand marketing

Field marketing

Communication

Project management

Education

Bachelor's degree

Tools

Microsoft Office Suite

Cricut Design Space

Cricut cutters

Monday.com

Job description

Green Thumb Industries is seeking a Regional Activation Manager to deliver tactical regional and national marketing programs for CPG and retail accounts. You will ensure in-store execution, collaborate with local store teams, and support sales with trainings and events.

The role emphasizes relationship-building, cross-functional collaboration, and providing marketing materials and recaps for growth opportunities. Flexibility for non-traditional hours and travel up to 30% is required.