Regional Activation Manager

Green Thumb; United States; On-site; USD 60,000 - 75,000; Full time

Job summary

Green Thumb is seeking a Regional Activation Manager to support day-to-day tactical marketing in the cannabis sector. You will drive revenue and growth by coordinating regionally and nationally led marketing programs, events, and in-store activations, partnering with retail operations and local store teams.

The role focuses on executing promotions, launches, and branded materials, maintaining budgets, and building strong cross-functional relationships.

Qualifications

• 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company preferred.
• Bachelor’s degree preferred.
• Background in sales, brand marketing, field marketing, retail activation and project management preferred.

Responsibilities

• Coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both CPG and retail accounts.
• Ensure promotions and product/strain launches are fully executed at store level (displays, in-stock product, signage, employee education).
• Maintain regional budget and record expenses in a timely manner.

Skills

Relationship-building

Communication skills

Collaboration

Project management

Travel readiness

Education

Bachelor’s degree

Tools

Cricut Design Space

Cricut cutters

Monday.com

Job description

Note: This role requires availability during nights, weekends and flexibility and willingness to be available during non-traditional hours as required, up to 30%.

The Role

TheRegional Activation Managerwillreport to the Manager, Regional Marketing.This role isexpected toprovideday-to-day tacticalmarketing supportand serve as the “feet on the street”todrive revenue and growthin their respectivemarket.TheRegional Activation Managerwillcoordinate and executeregionally and nationally ledmarketing programs, initiatives,and eventsforboth sides of thebusiness,consumer packagedgoodsand retail,for bothRISE and external dispensaryaccounts,allwhilemaintaininga RISE-first concept.The overall goal of this positionisto bring brands to life and supportretail initiatives throughthetacticalownership ofvarious marketinginitiatives.This rolerequires a candidate who isexcellentatrelationship-buildingandcollaborating,resourcefulandhasapassion for thecannabisindustry.

Responsibilities

• Localcoordination andexecution of all centrally and regionally led marketing programs in market,including but not limited to event sponsorships,concerts,in-storeevents,andwholesale programs, etc.Regularlypartnerwithretail operations andlocal store teamsexecute marketingprograms and eventson and offsite
• Ensure that any centrally and regionally-ledpromotionsand product/strain launchesare fully executed at the store level including but not limited to displays,in-stock product,signage, employee swag, employee education.
• Responsible for ensuringregionalbudget is up to date and expenses recorded ina timelymanner.
• Focus onexecutionof marketing initiativesat RISE.Regularly workandmaintainexcellent relationships withlocalstore leadership teams
• Support sales team with accounttrainingsand trade events in partnership with Manager, Regional Marketing.
• AssisttheManager, Regional Marketing in the customization ofdigital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
• Create and produce custom-branded marketing materials, promotional swag, event signage, and in-store collateral using Cricut cutting equipment and Cricut Design Space to support regional marketing initiatives and activations.
• Provide marketinginitiativeand event recaps toidentifyareas of opportunity, provide constructivefeedbackand make recommendations for improvement and growth.
• Establish strong relationshipsand communication channels withcustomers,externalpartnersandcross functionalteammembers.
• Completing surveysfor inside and outside accountsvia online menus and in person store visits.
• Must beavailablenights, weekends and flexibility and willingness to be available during non-traditional hoursasrequired.

Qualifications

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
• Bachelor’s degree preferred
• Background insales,brand marketing,field marketingretailactivationandproject managementpreferred
• Highly motivated, self-directed,innovativeand able to work both independently and among teams with keen judgement, commonsenseand resourcefulness
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Possesses a deep appreciation and insistence on flawless execution
• Operates witha high levelof professionalism and integrity, including dealing with confidential information
• Strong communicationskills – written and verbal
• Strong organization planning & project management skills
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
• Experience creating custom marketing swag, branded merchandise, signage, and promotional materials using Cricut cutters and Cricut Design Space preferred.
• Familiarity with project management and workflow management platforms such as Monday.com is a plus, but not required.
• Must understand andcomply withthe rules, regulations, policies, and procedures of Green Thumb.
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%

Additional Requirements

• Must passany and allrequired background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver’s license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$60,000—$75,000 USD