Regional Activation Manager

Green Thumb Industries (GTI); Maryland; On-site; USD 60,000 - 75,000; Full time

Job summary

Green Thumb Industries (GTI) seeks a Regional Activation Manager to drive cannabis brand initiatives on the ground across markets. You will coordinate local and regional campaigns, partner with retail teams, and support both consumer-packaged goods and retail accounts, ensuring timely, compliant activation aligned with GTI standards.

The role requires nights and weekend availability, strong relationship skills, and the ability to travel up to 30% for events.

Qualifications

• 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
• Bachelor’s degree preferred.
• Experience in sales, brand marketing, or field marketing within cannabis retail activation is a plus.
• Strong communication and organizational skills are essential.

Responsibilities

• Local coordination and execution of centrally and regionally led marketing programs in market, including events, sponsorships, in-store activations, and wholesale programs.
• Ensure promotions and product/strain launches are fully executed at store level with displays, signage, and education.
• Maintain regional budget and timely expense recording.
• Support regional marketing with account trainings and trade events.
• Create and produce branded marketing materials and event collateral using Cricut tools.
• Provide recaps to identify opportunities and improvements.
• Build strong relationships with customers, partners, and cross-functional teams.
• Travel for events and meetings in- and out-of-market up to 30%.

Skills

Strong communication skills

Sales/brand/field marketing experience

Start-up mindset

Organization & project management

Education

Bachelor’s degree preferred

Tools

Microsoft Office Suite

Cricut Design Space

Cricut cutters

Monday.com

Job description

Note: This role requires availability during nights, weekends and flexibility and willingness to be available during non-traditional hours as required, up to 30%.

The Role

The Regional Activation Manager will report to the Manager, Regional Marketing. This role is expected to provide day-to-day tactical marketing support and serve as the “feet on the street” to drive revenue and growth in their respective market. The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both sides of the business, consumer packaged goods and retail, for both RISE and external dispensary accounts, all while maintaining a RISE-first concept. The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives. This role requires a candidate who is excellent at relationship-building and collaborating, resourceful and has a passion for the cannabis industry.

Responsibilities

• Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc. Regularly partner with retail operations and local store teams execute marketing programs and events on and offsite
• Ensure that any centrally and regionally-led promotions and product/strain launches are fully executed at the store level including but not limited to displays, in-stock product, signage, employee swag, employee education.
• Responsible for ensuring regional budget is up to date and expenses recorded in a timely manner.
• Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams
• Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing.
• Assist the Manager, Regional Marketing in the customization of digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
• Create and produce custom-branded marketing materials, promotional swag, event signage, and in-store collateral using Cricut cutting equipment and Cricut Design Space to support regional marketing initiatives and activations.
• Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth.
• Establish strong relationships and communication channels with customers, external partners and cross functional team members.
• Completing surveys for inside and outside accounts via online menus and in person store visits.
• Must be available nights, weekends and flexibility and willingness to be available during non-traditional hours as required.

Qualifications

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
• Bachelor’s degree preferred
• Background in sales, brand marketing, field marketing retail activation and project management preferred
• Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Possesses a deep appreciation and insistence on flawless execution
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Strong communication skills – written and verbal
• Strong organization planning & project management skills
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
• Experience creating custom marketing swag, branded merchandise, signage, and promotional materials using Cricut cutters and Cricut Design Space preferred.
• Familiarity with project management and workflow management platforms such as Monday.com is a plus, but not required.
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver’s license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$60,000—$75,000 USD