Regional Activation Lead — Cannabis Retail Events

Green Thumb; Baltimore (MD); On-site; USD 60,000 - 75,000; Full time

Job summary

Green Thumb is seeking a Regional Activation Manager to drive revenue and growth in the Baltimore area. This role acts as the feet on the street to support both CPG and retail partnerships, coordinating programs and events with a RISE-first approach.

The ideal candidate thrives on relationship-building, is highly organized, and can manage budgets while executing creative regional marketing activations. Nights and weekend availability, and up to 30% travel are required.

Qualifications

• 2+ years in sales, brand marketing or field marketing at a retail organization.
• Background in sales, brand marketing, field marketing and retail activation preferred.
• Strong planning, coordination and relationship-building skills.

Responsibilities

• Coordinate and execute regionally led marketing programs and events.
• Ensure in-store promotions, displays, signage, and training are executed.
• Maintain regional budget and timely expense recording.
• Support sales with account trainings and trade events.
• Create custom marketing materials and event signage.
• Build strong relationships with store leadership and partners.
• Travel for events in-market and out-of-market up to 30%.

Skills

Sales experience

Brand marketing

Field marketing

Project management

Communication skills

Tools

Monday.com

Job description

Green Thumb is seeking a Regional Activation Manager to drive revenue and growth in the Baltimore area. This role acts as the feet on the street to support both CPG and retail partnerships, coordinating programs and events with a RISE-first approach.

The ideal candidate thrives on relationship-building, is highly organized, and can manage budgets while executing creative regional marketing activations. Nights and weekend availability, and up to 30% travel are required.