Regional Activation Lead: Night & Weekend Events

Green Thumb; Maryland; On-site; USD 60,000 - 75,000; Full time

Job summary

Green Thumb in Maryland seeks a Regional Activation Manager to drive marketing initiatives on the ground, coordinating local and regional campaigns and events for both retail and CPG sides. The role emphasizes relationship-building, cross-functional collaboration, and hands-on execution in a fast-paced cannabis environment.

This position requires nights and weekends availability, travel up to 30%, and a strong focus on enabling store-level success through timely promotions and effective

Qualifications

• 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company.
• Experience coordinating marketing programs, events, and promotions.
• Strong relationship-building and cross-functional collaboration skills.

Responsibilities

• Coordinate local and regional marketing programs and events, in-market and offsite.
• Ensure store execution of promotions, displays, signage and in-store collateral.
• Manage regional budget and timely expense recording.
• Support sales with trainings and trade events with the Manager, Regional Marketing.
• Create custom marketing materials and event signage using Cricut tools.

Skills

Strong communication skills

Sales/brand marketing experience

Travel willingness up to 30%

Project management

Cannabis industry understanding

Tools

Cricut cutters

Cricut Design Space

Job description

Green Thumb in Maryland seeks a Regional Activation Manager to drive marketing initiatives on the ground, coordinating local and regional campaigns and events for both retail and CPG sides. The role emphasizes relationship-building, cross-functional collaboration, and hands-on execution in a fast-paced cannabis environment.

This position requires nights and weekends availability, travel up to 30%, and a strong focus on enabling store-level success through timely promotions and effective