Regional Activation Manager

Green Thumb Industries; Baltimore (MD); On-site; USD 60,000 - 75,000; Full time

Job summary

Green Thumb Industries is seeking a Regional Activation Manager to deliver tactical regional and national marketing programs for CPG and retail accounts. You will ensure in-store execution, collaborate with local store teams, and support sales with trainings and events.

The role emphasizes relationship-building, cross-functional collaboration, and providing marketing materials and recaps for growth opportunities. Flexibility for non-traditional hours and travel up to 30% is required.

Qualifications

• 2+ years in Sales, brand marketing or field marketing at a retail organization or consumer products company.
• Bachelor's degree preferred.
• Background in sales, brand marketing, field marketing, retail activation and project management preferred.

Responsibilities

• Coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both CPG and retail accounts.
• Ensure store-level execution of promotions, launches, displays, signage and education.
• Manage regional budget and ensure timely expense recording.
• Build strong relationships with local store leadership and cross-functional teams.
• Support sales with account trainings and trade events with the Manager, Regional Marketing.

Skills

Sales

Brand marketing

Field marketing

Communication

Project management

Education

Bachelor's degree

Tools

Microsoft Office Suite

Cricut Design Space

Cricut cutters

Monday.com

Job description

Note: This role requires availability during nights, weekends and flexibility and willingness to be available during non-traditional hours as required, up to 30%.

The Role

The Regional Activation Manager will report to the Manager, Regional Marketing. This role is expected to provide day-to-day tactical marketing support and serve as the "feet on the street" to drive revenue and growth in the ir respective market. The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both side s of the business, consumer packaged goods and retail, for both RISE and external dispensary accounts, all while maintaining a RISE-first concept. The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives. This role requires a candidate who is excellent at relationship-building and collaborating, resourceful and has a passion for the cannabis industry.

Responsibilities

• Localcoordination andexecution of all centrally and regionally led marketing programs in market,including but not limited to event sponsorships,concerts,in-storeevents,andwholesale programs, etc.Regularlypartnerwithretail operations andlocal store teamsexecute marketingprograms and eventson and offsite
• Ensure that any centrally andregionally-ledpromotionsand product/strain launchesare fully executed at the store level including but not limited to displays,in-stock product,signage, employee swag, employee education.
• Responsible for ensuringregionalbudget is up to date and expenses recorded ina timelymanner.
• Focus onexecutionof marketing initiativesat RISE.Regularly workandmaintainexcellent relationships withlocalstore leadership teams
• Support sales team with accounttrainingsand trade events in partnership with Manager, Regional Marketing.
• AssisttheManager, Regional Marketing in the customization ofdigital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
• Create and produce custom-branded marketing materials, promotional swag, event signage, and in-store collateral using Cricut cutting equipment and Cricut Design Space to support regional marketing initiatives and activations.
• Provide marketinginitiativeand event recaps toidentifyareas of opportunity, provide constructivefeedbackand make recommendations for improvement and growth.
• Establish strong relationshipsand communication channels withcustomers,externalpartnersandcross functionalteammembers.
• Completing surveysfor inside and outside accountsvia online menus and in person store visits.
• Must beavailablenights, weekends and flexibility and willingness to be available during non-traditional hoursasrequired.

Qualifications

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
• Bachelor's degree preferred
• Background insales,brand marketing,field marketingretailactivationandproject managementpreferred
• Highly motivated, self-directed,innovativeand able to work both independently and among teams with keen judgement, commonsenseand resourcefulness
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Possesses a deep appreciation and insistence on flawless execution
• Operates witha high levelof professionalism and integrity, including dealing with confidential information
• Strong communicationskills - written and verbal
• Strong organization planning & project management skills
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
• Experience creating custom marketing swag, branded merchandise, signage, and promotional materials using Cricut cutters and Cricut Design Space preferred.
• Familiarity with project management and workflow management platforms such as Monday.com is a plus, but not required.
• Must understand andcomply withthe rules, regulations, policies, and procedures of Green Thumb.
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

Green Thumb Pay Range

$60,000 — $75,000 USD

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.