Regional Activation Manager - Cannabis Retail Events

Green Thumb; United States; On-site; USD 60,000 - 75,000; Full time

Job summary

Green Thumb is seeking a Regional Activation Manager to support day-to-day tactical marketing in the cannabis sector. You will drive revenue and growth by coordinating regionally and nationally led marketing programs, events, and in-store activations, partnering with retail operations and local store teams.

The role focuses on executing promotions, launches, and branded materials, maintaining budgets, and building strong cross-functional relationships.

Qualifications

• 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company preferred.
• Bachelor’s degree preferred.
• Background in sales, brand marketing, field marketing, retail activation and project management preferred.

Responsibilities

• Coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both CPG and retail accounts.
• Ensure promotions and product/strain launches are fully executed at store level (displays, in-stock product, signage, employee education).
• Maintain regional budget and record expenses in a timely manner.

Skills

Relationship-building

Communication skills

Collaboration

Project management

Travel readiness

Education

Bachelor’s degree

Tools

Cricut Design Space

Cricut cutters

Monday.com

Job description

Green Thumb is seeking a Regional Activation Manager to support day-to-day tactical marketing in the cannabis sector. You will drive revenue and growth by coordinating regionally and nationally led marketing programs, events, and in-store activations, partnering with retail operations and local store teams.

The role focuses on executing promotions, launches, and branded materials, maintaining budgets, and building strong cross-functional relationships.