Regional Broker Relations Lead

VIPcare; Tampa (FL); On-site; USD 80,000 - 90,000; Full time

Job summary

Better Health Group is seeking a Manager, Regional Broker Relations to lead a team of Broker Liaisons across a regional scope. You will drive compliant broker engagements, oversee FMOs, and ensure adherence to AKS, CMS marketing guidelines, and HIPAA/privacy standards.

You will partner with the Director of Field Marketing to develop growth plans, educate brokers about Better Health Group’s patient care quality, and maintain arm’s-length relationships without incentives or referrals.

Qualifications

• Bachelor’s Degree in a related field preferred; equivalent experience considered.
• 5+ years of broker relations or Medicare outreach experience.
• 1+ year of leadership or management experience.
• Working knowledge of AKS, CMS marketing rules, and OIG guidance.
• CRM proficiency (HubSpot/Salesforce) and Google Suite.

Responsibilities

• Lead and coach a team of Broker Liaisons, ensure compliance and territory outcomes.
• Oversee broker and FMO relationships within AKS/compliance framework.
• Develop regional outreach strategies and growth metrics for education and community engagement.
• Manage educational events, CMS guidelines, and resources to avoid referrals.
• Ensure brokers are licensed and CMS-certified to sell plans in the region.
• Coordinate cross‑functional collaboration with Field Marketing and Compliance teams.

Skills

Bachelor’s Degree in related field

Broker relations

Team leadership

CMS regulations knowledge

CRM systems (HubSpot/Salesforce)

Willingness to travel

Education

Bachelor’s Degree in related field

Equivalent experience considered

Tools

HubSpot

Salesforce

Job description

Better Health Group is seeking a Manager, Regional Broker Relations to lead a team of Broker Liaisons across a regional scope. You will drive compliant broker engagements, oversee FMOs, and ensure adherence to AKS, CMS marketing guidelines, and HIPAA/privacy standards.

You will partner with the Director of Field Marketing to develop growth plans, educate brokers about Better Health Group’s patient care quality, and maintain arm’s-length relationships without incentives or referrals.