Regional Benefits Sales Director – Atlantic Territory

Securian Financial Group; Maryland; On-site; USD 120,000 - 180,000; Full time

Job summary

Securian Financial Group is seeking a Regional Sales Director to drive profitable growth across employee benefits, including Group Life, AD&D, and Supplemental Health/Voluntary Benefits. The role leads a territory strategy, builds channel partnerships, and manages the end-to-end sales cycle.

The position demands a consultative, multi-product approach to address employer needs and coordinate with product, underwriting, enrollment, and sales enablement teams to deliver differentiated solutions.

Qualifications

• Proven successful sales experience within employee benefits or related B2B sectors.
• Ability to secure mid-to-large employer sales and manage complex cycles.
• Broad knowledge of group benefits and insurance ecosystems, with Life/AD&D/Voluntary Benefits focus.
• Professionalism and integrity with sound judgment and credibility.

Responsibilities

• Own and execute the territory sales strategy across Group Life, AD&D, and Voluntary Benefits.
• Develop and expand channel partner relationships in the assigned territory.
• Generate new business opportunities through prospecting, partnerships, and market development.
• Manage the sales process from identification to close, including RFPs and proposals.
• Apply a consultative, multi-product approach to meet employer needs.
• Partner with the VP to develop territory priorities and deliver objectives.
• Collaborate with internal teams to craft competitive solutions and navigate complex opportunities.
• Develop and deliver compelling sales presentations articulating Securian's value proposition.
• Establish channel partner engagement strategies with measurable objectives.
• Maintain accurate Salesforce data to prioritize activity and track trends.
• Provide market intelligence to inform product strategy and business planning.
• Identify emerging customer needs and competitive trends to strengthen the value proposition.

Skills

Sales leadership

Channel partner management

Consultative selling

B2B enterprise sales

Territory growth

Job description

Securian Financial Group is seeking a Regional Sales Director to drive profitable growth across employee benefits, including Group Life, AD&D, and Supplemental Health/Voluntary Benefits. The role leads a territory strategy, builds channel partnerships, and manages the end-to-end sales cycle.

The position demands a consultative, multi-product approach to address employer needs and coordinate with product, underwriting, enrollment, and sales enablement teams to deliver differentiated solutions.