Atlantic Regional Sales Director – Employee Benefits

Securian Financial Group; Minnesota; On-site; USD 120,000 - 170,000; Full time

Job summary

Securian Financial Group in Minnesota is seeking a Regional Sales Director to drive profitable growth across its employee benefits portfolio, including Group Life, AD&D, and Supplemental Health/Voluntary Benefits, across an assigned territory. This field-focused role develops and executes a comprehensive territory sales strategy and builds relationships with channel partners and employers.

You will manage the sales process from prospecting to close, collaborate with cross-functional teams, and

Qualifications

• Proven successful sales experience within employee benefits, insurance, or a similarly complex B2B sales environment.
• Demonstrated ability to generate and secure sales within the mid-to-large employer market and manage complex, consultative sales cycles.
• Broad knowledge of the group benefits and insurance ecosystem, with expertise in Life, AD&D, and Voluntary Benefits. Disability knowledge preferred.
• Proven professionalism and integrity, with a consistent track record of exercising sound judgment, honoring commitments, and building credibility.

Responsibilities

• Own and execute the territory sales strategy across Group Life, AD&D, and Supplemental Health/Voluntary Benefits to achieve profitable growth, sales, and market-development objectives.
• Develop and expand channel partner relationships within the assigned territory, identifying opportunities to deepen existing relationships and establish new relationships.
• Generate new business opportunities through proactive prospecting, channel partner engagement, strategic partnerships, market development, and employer engagement.
• Manage the sales process from opportunity identification through close, including prospecting, opportunity qualification, RFP assessment and submission, proposal development, channel partner and employer discussions, finalist presentations, negotiations, and follow-up.
• Apply a consultative, multi-product approach to understand employer needs and identify opportunities to position Life and Supplemental Health solutions individually or as an integrated benefits solution.
• Partner closely with the Regional Sales Vice President to develop territory priorities, coordinate sales activity, pursue strategic opportunities, and deliver against overall territory objectives.
• Collaborate with sales enablement, product, underwriting, client relationships, strategic partnerships and enrollment, implementation, and other internal partners to develop competitive solutions and successfully navigate complex opportunities.
• Develop and deliver compelling sales presentations that clearly articulate Securian's value proposition and differentiate its products, capabilities, and service model.
• Develop annual channel partner engagement strategies and measurable objectives in partnership with Sales Enablement and Client Relationship teams; monitor progress and adjust strategies based on results and market opportunities.
• Maintain accurate and timely opportunity, pipeline, activity, and relationship information in Salesforce and use data to prioritize activity, identify trends, and improve territory performance.
• Provide competitive and market intelligence gathered through channel partner, employer, and field interactions to inform product strategy, capabilities, and business strategy.
• Serve as a voice of the market by identifying emerging customer needs, competitive trends, and opportunities to strengthen Securian's employee benefits value proposition.

Skills

Sales experience

Consultative selling

Benefits knowledge

Professional integrity

Job description

Securian Financial Group in Minnesota is seeking a Regional Sales Director to drive profitable growth across its employee benefits portfolio, including Group Life, AD&D, and Supplemental Health/Voluntary Benefits, across an assigned territory. This field-focused role develops and executes a comprehensive territory sales strategy and builds relationships with channel partners and employers.

You will manage the sales process from prospecting to close, collaborate with cross-functional teams, and