Radio & Digital Account Executive

Forcht Group; Kentucky; On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive base salary + commission

Paid professional development & industry training

Career growth opportunities

Job summary

Forcht Group in Kentucky is seeking a motivated professional to manage business plans and client relationships. This role involves designing marketing campaigns and developing strong client connections to drive revenue growth.

Ideal candidates will have B2B sales experience and excellent communication skills. Forcht Group offers competitive base salary plus commission, along with opportunities for career growth and professional development.

Qualifications

• 2+ years of direct B2B sales experience, preferably in media, advertising, or digital marketing.
• Self-starter with excellent organizational skills.
• Strong presentation, negotiation, and communication skills.

Responsibilities

• Develop and manage strategic business plans to meet revenue goals.
• Build and maintain a strong pipeline of clients and accounts.
• Design and present custom multimedia marketing campaigns.

Skills

B2B sales experience

Organizational skills

Presentation skills

Negotiation skills

Communication skills

Familiarity with Microsoft Office

Knowledge of digital marketing best practices

Education

Bachelor’s degree in business, marketing, broadcasting or a related field

Tools

CRM tools

Job description

Location

Tri-County Broadcasting, 1521 Liberty Rd, Columbia, KY 42728, USA

Responsibilities

• Develop and manage strategic business plans in collaboration with the General Manager to meet monthly, quarterly, and annual revenue goals.
• Build and maintain a strong pipeline of new and existing clients; consistently prospect and replenish accounts.
• Design and present custom multimedia marketing campaigns using Radio, SEM, SEO, Display, and Social Media solutions.
• Conduct client needs assessments and account reviews to uncover key objectives and provide tailored solutions.
• Present compelling proposals, proof of performance, and ROI to drive client satisfaction and renewals.
• Coordinate with traffic and production teams to ensure seamless execution of client campaigns.
• Participate in community events and represent Forcht Broadcasting at local networking functions.
• Engage in ongoing professional development, including digital certification programs provided by the Radio Advertising Bureau (RAB).

What We’re Looking For

• 2+ years of direct B2B sales experience, preferably in media, advertising, or digital marketing.
• Self-starter with excellent organizational skills and the ability to manage multiple accounts independently.
• Strong presentation, negotiation, and communication skills—both written and verbal.
• Comfortable with Microsoft Office (Word, Excel, PowerPoint) and CRM tools.
• Knowledge of radio and digital marketing best practices preferred.
• Bachelor’s degree in business, marketing, broadcasting, or a related field is a plus—but not required.
• Willingness to travel regularly within the Central Kentucky region.

What We Offer

• A competitive base salary + commission
• Career growth with a company that values leadership and innovation
• Paid professional development & industry training
• A winning culture where your work makes a real impact
• Access to a full suite of advertising products including radio, digital, and web development services

Other Information

If you're passionate about helping local businesses grow and want to be part of a dynamic, forward-thinking media organization, we want to hear from you!

Qualifications

• High School or better.

Preferred Qualifications

• Bachelors or better in Business or related field.

Forcht Broadcasting Radio & Digital is an Equal Opportunity Employer.