Multimedia Account Executive

Forcht Group; London (KY); Hybrid; USD 45,000 - 65,000; Full time

Job summary

Forcht Broadcasting Radio & Digital is seeking a driven Multi-Media Account Executive to grow our client roster across radio and digital platforms. Qualified candidates have at least 2 years of sales experience and can translate advertising goals into integrated campaigns.

The role involves meeting clients, writing script copy for on-air spots and the digital dashboard, and helping to develop new campaigns while achieving monthly sales goals.

Qualifications

• 2 years of sales experience required; post-secondary degree preferred but not required
• Experience with broadcast radio and digital sales is preferred
• Ability to develop advertising solutions and campaigns across multi-media platforms
• Willingness to write client script copy for on-air spots and the digital dashboard

Responsibilities

• Understand broadcast radio and digital sales and how both work together to develop effective advertising solutions
• Develop advertising and marketing campaigns for clients using multi-media platforms
• Schedule meetings with clients to discuss radio and digital marketing opportunities
• Write client script copy for on-air radio spots and the digital dashboard
• Meet monthly sales goals and assist the market General Sales Manager in creating and meeting monthly market goals
• Engage in professional development opportunities provided and paid for by Forcht Broadcasting Radio & Digital
• Find new advertising partners and set appointments for advertising solutions meetings with new clients
• Represent FTG Radio at community activities and meetings such as chamber of commerce events

Skills

Sales experience

Digital sales

Communication

Client meetings

Copy writing

Education

High School or better

Bachelor's degree in Business/Marketing/Communications (preferred)

Job description

Qualified candidates should have at least 2-years sales experience, digital sales experience preferred. Having a post-secondary degree in business, marketing, or communications is preferred but is not a requirement to submit a resume for the career opportunity. The Multi-Media Account Executive will be expected to do the following:

• Understand broadcast radio and digital sales and how both work together to develop effective advertising solutions
• Develop successful advertising and marketing solutions and campaigns for clients using multi-media platforms
• Schedule meetings with clients to discuss radio and digital marketing opportunities with FTG Radio
• Write client script copy for on-air radio spots and the digital dashboard
• Meet monthly sales goals and assist the market General Sales Manager in creating and meeting monthly market goals and in developing new campaigns for clients
• Engage in professional development opportunities provided and paid for by Forcht Broadcasting Radio & Digital, which includes taking online digital marketing courses from the Radio Advertising Bureau
• Find new advertising partners and set appointments for advertising solutions meetings with new clients
• Represent FTG Radio at various community activities and meetings such as chamber of commerce meetings, ribbon-cutting ceremonies, and etc.

Compensation will reflect sales and work experience. A competitive package will be offered to qualified candidates.

Forcht Broadcasting Radio & Digital is an Equal Opportunity Employer.

Education

Required

High School or better.

Preferred

Bachelors or better in Business or related field.

Experience

Required

2 years:

One (1) year of sales experience

Preferred

Associates or Bachelors Degree in Business, Marketing or Communications is preferred but not required.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.