Promotions & Site Merchandising Lead

Gapinc; San Francisco (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Athleta, part of Gap Inc, seeks a Manager, Promotions to lead the digital strategy, planning, and execution of promotional experiences across the site. You will translate financial goals and product opportunities into compelling customer journeys that drive demand, conversion, and profitability, collaborating with Planning, Merchandising, Marketing, Analytics, and Digital teams.

The role requires a commercially minded leader who can identify opportunities, develop strategic responses, and guide

Qualifications

• Strong digital promotional strategy and execution experience.
• Ability to translate business targets into customer-facing actions.
• Proven leadership of cross-functional teams during major events.

Responsibilities

• Build the full-site digital promotional strategy across major events and ongoing activity for US and Canada.
• Translate targets into actionable digital strategies across traffic, conversion, and demand.
• Develop customer pathways and merchandising strategies by intent and promo tier.
• Partner with Planning, Analytics, Merchandising, and Marketing to evaluate performance.
• Own the digital promotional calendar and event architecture across Site, App, Marketing.
• Define site hierarchy and merchandising for key promotional events (Homepage, PLPs, PDPs).
• Lead promotional merchandising for major brand events with contingency plans.
• Establish a test-and-learn agenda to evolve strategy and improve conversion.
• Guide Creative and Brand on storytelling, asset needs, and digital customer needs.
• Lead site readiness and QA for flawless launch of promos.
• Lead and develop a promotions team, building commercial and analytical capabilities.
• Own PDP copy process with cross-functional alignment and AI-enabled tools.

Skills

Promotional strategy

Ecommerce merchandising

Cross-functional leadership

Analytical thinking

Stakeholder management

Executive communication

Team leadership

Job description

Athleta, part of Gap Inc, seeks a Manager, Promotions to lead the digital strategy, planning, and execution of promotional experiences across the site. You will translate financial goals and product opportunities into compelling customer journeys that drive demand, conversion, and profitability, collaborating with Planning, Merchandising, Marketing, Analytics, and Digital teams.

The role requires a commercially minded leader who can identify opportunities, develop strategic responses, and guide