Director, Digital Site Merchandising — North America

Athleta; San Francisco (CA); On-site; USD 159,000 - 206,000; Full time

Benefits offered by this job

Merchandise discount

Competitive PTO

Volunteer hours

401(k) with company match

Employee stock purchase plan

Medical, dental, vision, life

Job summary

Athleta is seeking a Director of Site Merchandising to lead the strategy and execution of a premier digital shopping experience across site and app. You will translate brand, product and commercial priorities into compelling experiences that drive demand, conversion and long-term customer engagement.

This role partners across Product/Merchandising, Marketing and Creative to ensure seasonal launches and promotions align with customer needs and commercial opportunity.

Qualifications

• Passion for the customer, product and digital shopping experience with strong instincts for how customers discover, evaluate and purchase product online.
• Deep expertise in ecommerce, site merchandising and digital commerce, with understanding of how product, content, value, discovery and customer experience influence performance.
• Strong commercial and analytical acumen, able to connect customer behavior, product performance and financial results and translate data into actions.
• Strong merchandising instincts and ability to balance brand storytelling, product strategy and commercial productivity.
• Proven ability to lead through influence across cross-functional organizations and align teams around priorities.
• Executive communication skills to simplify complex issues and deliver concise recommendations.

Responsibilities

• Own the overall Site Merchandising strategy and vision across site and app.
• Drive the commercial productivity of the digital experience using insights to identify opportunities and translate into actions.
• Lead seasonal, promotional and event merchandising strategy to maximize demand and conversion.
• Set the digital product storytelling and prioritization strategy for franchises, newness, and opportunities.
• Lead Site Merchandising insights-to-action by linking behavior, product productivity and results to recommendations.
• Partner with Customer Journey to ensure navigation, landing experiences and discovery support priorities.
• Collaborate with Product/Merchandising, Marketing and Creative to translate seasonal product strategies into digital experiences.
• Set the strategy for digital product readiness with imagery, content and assets for launches.
• Use customer and market intelligence to inform merchandising decisions.
• Partner with Customer Journey, Product and Technology on the digital capability roadmap.
• Champion adoption of AI and automation to improve decision-making and productivity.
• Build and evolve the Site Merchandising operating model and team structure.

Job description

Athleta is seeking a Director of Site Merchandising to lead the strategy and execution of a premier digital shopping experience across site and app. You will translate brand, product and commercial priorities into compelling experiences that drive demand, conversion and long-term customer engagement.

This role partners across Product/Merchandising, Marketing and Creative to ensure seasonal launches and promotions align with customer needs and commercial opportunity.