Director, Site Merchandising & Digital Experience

Gapinc; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Gap Inc. seeks a Director of Site Merchandising to lead the strategy and execution of the digital shopping experience across site and app.

You will translate brand, product and commercial priorities into compelling experiences that drive discovery, conversion and long-term engagement. The leader will partner across Product, Marketing, Creative, Analytics and Technology to evolve the Site Merchandising organization, build scalable processes, and develop talent while balancing customer curiosity

Qualifications

• Experience driving ecommerce merchandising strategy and digital experiences.
• Ability to translate brand and product priorities into cohesive site experiences.
• Strong analytical mindset to connect customer behavior with commercial results.

Responsibilities

• Own the overall Site Merchandising strategy and vision across site and app.
• Drive commercial productivity using insights to translate into merchandising actions.
• Lead seasonal, promotional and event merchandising strategy to maximize demand.
• Set the digital product storytelling and prioritization strategy.
• Lead insights-to-action linking customer behavior to recommendations and actions.
• Partner with Customer Journey to align navigation, landing experiences and discovery.
• Collaborate with Product/Merchandising, Marketing and Creative on launches and brand initiatives.
• Set digital readiness standards for product imagery and assets.
• Use market intelligence to inform merchandising decisions and opportunities.

Skills

Ecommerce strategy

Site merchandising

Cross-functional leadership

Data analysis

Executive communication

AI & automation awareness

Team leadership

Job description

Gap Inc. seeks a Director of Site Merchandising to lead the strategy and execution of the digital shopping experience across site and app.

You will translate brand, product and commercial priorities into compelling experiences that drive discovery, conversion and long-term engagement. The leader will partner across Product, Marketing, Creative, Analytics and Technology to evolve the Site Merchandising organization, build scalable processes, and develop talent while balancing customer curiosity