Senior Manager, Digital Promotions & Site Merchandising

Athleta; San Francisco (CA); On-site; USD 108,000 - 140,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Volunteer hours

401(k) matching

Employee stock purchase plan

Medical, dental, vision insurance

Job summary

Athleta is seeking a Manager of Promotions to drive the digital strategy, planning, and execution of promotional activities across the full site. You will partner with Planning, Merchandising, Marketing, Analytics, and Digital teams to optimize events, offers, and customer journeys.

The role requires strategic thinking, executional strength, and the ability to lead a team through complex promotions while improving conversion and profitability.

Qualifications

• 7+ years in ecommerce, digital merchandising, or related field.
• Strong financial and analytical acumen.
• Ability to translate performance into customer-facing actions.
• Proven track record leading cross-functional workflows and events.

Responsibilities

• Build the full-site digital promotional strategy for US/Canada across major events and ongoing promotions.
• Translate targets into actionable digital strategies affecting traffic, conversion, and demand.
• Develop customer pathways and merchandising plans aligned to offer tiers and intent.
• Partner with Planning, Analytics, Merchandising, and Marketing to evaluate promo performance and risks.
• Own the digital promotional calendar and event architecture across Site, App, and marketing vehicles.
• Define site hierarchy and merchandising for promotional events (Homepage, PLPs, PDPs).
• Lead promo merchandising for major brand events and contingency plans when performance varies.
• Establish a test-and-learn agenda to evolve strategy and improve conversion.
• Guide Creative and Brand partners on promo storytelling and assets.
• Lead site readiness and QA for flawless promo launches and changes.
• Develop the promotions team and build commercial and analytical capabilities.
• Own the PDP copy process with cross-functional alignment and AI-enabled tooling.

Skills

Promotions strategy

Ecommerce

Analytical thinking

Team leadership

Cross-functional

Executive communication

Event marketing

Job description

Athleta is seeking a Manager of Promotions to drive the digital strategy, planning, and execution of promotional activities across the full site. You will partner with Planning, Merchandising, Marketing, Analytics, and Digital teams to optimize events, offers, and customer journeys.

The role requires strategic thinking, executional strength, and the ability to lead a team through complex promotions while improving conversion and profitability.