Director, Site Merchandising — NA Digital Experience

Gap Inc; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

Gap Inc. seeks a Director of Site Merchandising to lead the strategy and execution of a best-in-class digital shopping experience across site and app.

You will translate brand and product priorities into compelling digital experiences that drive demand, conversion and long-term engagement, partnering across Product, Marketing and Technology. You will set vision for product presentation, prioritization and storytelling, and build scalable ways of working within the Site Merchandising organization

Qualifications

• Proven track record in ecommerce merchandising and digital product storytelling.
• Strong analytical mindset with ability to connect data to business impact.
• Experience leading cross-functional teams and influencing at senior levels.

Responsibilities

• Own the overall Site Merchandising strategy and vision across site and app.
• Drive commercial productivity using insights on demand, conversion and baskets.
• Lead seasonal, promotional and event merchandising to maximize demand and conversion.
• Set digital product storytelling and prioritization for franchises, newness and seasonal investments.
• Lead insights-to-action by translating customer behavior and performance into recommendations.

Skills

Site Merchandising

Digital Commerce

Leadership

Analytics

AI & Automation

Job description

Gap Inc. seeks a Director of Site Merchandising to lead the strategy and execution of a best-in-class digital shopping experience across site and app.

You will translate brand and product priorities into compelling digital experiences that drive demand, conversion and long-term engagement, partnering across Product, Marketing and Technology. You will set vision for product presentation, prioritization and storytelling, and build scalable ways of working within the Site Merchandising organization