Programmatic Strategy Lead

Publicis Health Media; Philadelphia (Philadelphia County); Hybrid; USD 75,000 - 108,000; Full time

Job summary

Publicis Health Media is seeking a Supervisor, Programmatic to lead and optimize programmatic buying strategies across multiple campaigns. The role requires senior-level expertise while fostering team growth and strong cross-functional collaboration with BI, Search, Media Strategy, Ad Operations, and Creative teams.

The position emphasizes senior-level programmatic decision-making, bid-management collaboration, and a hybrid work model with three in-office days per week.

Qualifications

• 3+ years of experience in digital media, with an increasing focus on programmatic buying.
• Experience working on a pharmaceutical account.
• Strong knowledge of digital ad technologies including DSPs such as PulsePoint, DeepIntent, and/or The Trade Desk.
• Proficient in Excel (advanced) with ability to consolidate multiple data sources for analysis.
• Strong project management skills, capable of managing multiple campaigns, assets, and timelines.
• People management experience or mentoring juniors on best practices.
• PowerPoint and storytelling skills for client presentations.

Responsibilities

• Train and manage a junior team on programmatic buying and deliverables.
• Provide senior-level programmatic expertise to internal and external teams.
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations.
• Establish best practices and processes that improve workflow.
• Manage resources to meet service level expectations.
• Inspire team to adopt forward-thinking solutions in a changing industry.
• Write POVs on trends and products from a programmatic perspective.
• Manage ideation and activation of new programmatic offerings.
• Provide holistic digital expertise for client outcomes.

Skills

Digital media

Pharma account

DSP platforms

Excel advanced

Analytical skills

Project management

People management

Presentation skills

Tools

PulsePoint

DeepIntent

The Trade Desk

Job description

Publicis Health Media is seeking a Supervisor, Programmatic to lead and optimize programmatic buying strategies across multiple campaigns. The role requires senior-level expertise while fostering team growth and strong cross-functional collaboration with BI, Search, Media Strategy, Ad Operations, and Creative teams.

The position emphasizes senior-level programmatic decision-making, bid-management collaboration, and a hybrid work model with three in-office days per week.